P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service
(a) Describe the promotional mix used by two selected organisations for a selected product/service.
Coca-Cola
Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands.
www.coca-cola.co.uk/about-us/introducing-our-business.html
Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.
PROMOTIONAL MIX
Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not always look that way as Coca-Cola advertising shaped him like that. They use different types of advertising such as:
* Print ads * Radio * Television * Billboards * Banners * Brochures * Signs * In-store displays * Posters * Web Pages * Motion Pictures
Personal selling – Coca-Cola Corporation avoids personal selling but in case of large store and hotels etc. it does use personal selling. The sale officers contact the owners and sell their products directly to owners.
Sales promotion – Sale promotion is very important because it can help to increase sales in a competitive market and thus, increase profits also it will help to sell all the existing stocks and there are many more advantages but not only for the company because consumers gets the product at a cheaper rate. The different types of sale promotions that Coca-Cola uses:
Buy one get one free – long time ago Coca-Cola used buy 2L get 1L free and they found that this is not as effective as “buy one get one free” therefore from now on they are using this technique.
Media – Coca-Cola always used this technique as it
Coca-Cola
Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands.
www.coca-cola.co.uk/about-us/introducing-our-business.html
Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.
PROMOTIONAL MIX
Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not always look that way as Coca-Cola advertising shaped him like that. They use different types of advertising such as:
* Print ads * Radio * Television * Billboards * Banners * Brochures * Signs * In-store displays * Posters * Web Pages * Motion Pictures
Personal selling – Coca-Cola Corporation avoids personal selling but in case of large store and hotels etc. it does use personal selling. The sale officers contact the owners and sell their products directly to owners.
Sales promotion – Sale promotion is very important because it can help to increase sales in a competitive market and thus, increase profits also it will help to sell all the existing stocks and there are many more advantages but not only for the company because consumers gets the product at a cheaper rate. The different types of sale promotions that Coca-Cola uses:
Buy one get one free – long time ago Coca-Cola used buy 2L get 1L free and they found that this is not as effective as “buy one get one free” therefore from now on they are using this technique.
Media – Coca-Cola always used this technique as it