International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management
Emerald Article: The efficacy of sales promotions in UK supermarkets: a consumer view D.C. Gilbert, N. Jackaria
Article information:
To cite this document: D.C. Gilbert, N. Jackaria, (2002),"The efficacy of sales promotions in UK supermarkets: a consumer view", International Journal of Retail & Distribution Management, Vol. 30 Iss: 6 pp. 315 - 322 Permanent link to this document: http://dx.doi.org/10.1108/09590550210429522 Downloaded on: 16-10-2012 References: This document contains references to 35 other documents Citations: This document has been cited by 17 other documents To copy this document: permissions@emeraldinsight.com
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Begoña Alvarez Alvarez, Rodolfo Vázquez Casielles, (2005),"Consumer evaluations of sales promotion: the effect on brand choice", European Journal of Marketing, Vol. 39 Iss: 1 pp. 54 - 70 http://dx.doi.org/10.1108/03090560510572016 George S. Low, Jakki J. Mohr, (2000),"Advertising vs sales promotion: a brand management perspective", Journal of Product & Brand Management, Vol. 9 Iss: 6 pp. 389 - 414 http://dx.doi.org/10.1108/10610420010356984 Hui Chen, Miguel Baptista Nunes, Lihong Zhou, Guo Chao Peng, (2011),"Expanding the concept of requirements traceability: The role of electronic records management in gathering evidence of crucial communications and negotiations", Aslib Proceedings, Vol. 63 Iss: 2 pp. 168 - 187 http://dx.doi.org/10.1108/00012531111135646
Access to this document was granted through an Emerald subscription provided by ASTON UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years '
Emerald Article: The efficacy of sales promotions in UK supermarkets: a consumer view D.C. Gilbert, N. Jackaria
Article information:
To cite this document: D.C. Gilbert, N. Jackaria, (2002),"The efficacy of sales promotions in UK supermarkets: a consumer view", International Journal of Retail & Distribution Management, Vol. 30 Iss: 6 pp. 315 - 322 Permanent link to this document: http://dx.doi.org/10.1108/09590550210429522 Downloaded on: 16-10-2012 References: This document contains references to 35 other documents Citations: This document has been cited by 17 other documents To copy this document: permissions@emeraldinsight.com
Users who downloaded this Article also downloaded: *
Begoña Alvarez Alvarez, Rodolfo Vázquez Casielles, (2005),"Consumer evaluations of sales promotion: the effect on brand choice", European Journal of Marketing, Vol. 39 Iss: 1 pp. 54 - 70 http://dx.doi.org/10.1108/03090560510572016 George S. Low, Jakki J. Mohr, (2000),"Advertising vs sales promotion: a brand management perspective", Journal of Product & Brand Management, Vol. 9 Iss: 6 pp. 389 - 414 http://dx.doi.org/10.1108/10610420010356984 Hui Chen, Miguel Baptista Nunes, Lihong Zhou, Guo Chao Peng, (2011),"Expanding the concept of requirements traceability: The role of electronic records management in gathering evidence of crucial communications and negotiations", Aslib Proceedings, Vol. 63 Iss: 2 pp. 168 - 187 http://dx.doi.org/10.1108/00012531111135646
Access to this document was granted through an Emerald subscription provided by ASTON UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years '
Citations: Introduction Sales promotion is the offer of an incentive to induce a desired sales result (Gilbert, 1999) Volume 30 . Number 6 . 2002 . 315±322 consumer is more price-conscious then the more positive will be his/her attitude towards a coupon Volume 30 . Number 6 . 2002 . 315±322 Table I Tests of equality of group means Wilks ' lambda Coupon Coupon Coupon Coupon Coupon 1 2 3 4 5 brand switching brand loyalty purchase acceleration stockpiling product trial 0.996 0.997 1.000 0.999 0.991