Packaged Products Case Analysis
MARKETING RESEARCH/MANAGEMENT STUDIES
Master of Business Administration
Xavier University, Cagayan de Oro City
Case Analysis 2
PACKAGED PRODUCTS
Submitted by
Corazon Caseres Lagamayo
MBA-2
Submitted on
July 03, 2010
I. FACTS OF THE CASE
• Packaged Products specializes in the production of cereals and ready-to-bake products
• Given the continued growth, Mr. Robert Yamani, marketing director, proposed to continue to be a new-product oriented by introducing one new product or an improved product every year.
• A sizeable portion of consumers has negative attitude towards some of the new products in the supermarkets.
II. POINT OF VIEW
This case analysis would like to solve this case from the point of view of the division’s marketing research manager.
III. PROBLEM DEFINITION
What answers should Nancy Schmidt prepare for each of the points raised by Mr. Yamani?
IV. OBJECTIVES
1. To come up with clear analysis of the focus group interview to Mr. Robert Yamani 2. To identify win-win strategies that will both benefit Packaged Products and its consumer
V. AREAS FOR CONSIDERATION
1. Current identity of Packaged Products: There is a need to review of how the public perceived Packaged Products. There is a need to know what the established credibility of the company is because this will tell how the company is shaping its direction.
2. New Product Objective: It is important to know the rational behind the company’s new product objective and its significant contribution to the company if pursued.
3. Focus group interview information. In order to answer Mr Yamani and be able to come up with win-win strategies there is a need to assess the information derived from the published focus group interview. The information should be assessed in terms of its relevance, impact, and significance to Packaged Products.
VI. ALTERNATIVE COURSES OF ACTION
1. Nancy Schmidt to provide clear answers to Robert Yamani’s
Master of Business Administration
Xavier University, Cagayan de Oro City
Case Analysis 2
PACKAGED PRODUCTS
Submitted by
Corazon Caseres Lagamayo
MBA-2
Submitted on
July 03, 2010
I. FACTS OF THE CASE
• Packaged Products specializes in the production of cereals and ready-to-bake products
• Given the continued growth, Mr. Robert Yamani, marketing director, proposed to continue to be a new-product oriented by introducing one new product or an improved product every year.
• A sizeable portion of consumers has negative attitude towards some of the new products in the supermarkets.
II. POINT OF VIEW
This case analysis would like to solve this case from the point of view of the division’s marketing research manager.
III. PROBLEM DEFINITION
What answers should Nancy Schmidt prepare for each of the points raised by Mr. Yamani?
IV. OBJECTIVES
1. To come up with clear analysis of the focus group interview to Mr. Robert Yamani 2. To identify win-win strategies that will both benefit Packaged Products and its consumer
V. AREAS FOR CONSIDERATION
1. Current identity of Packaged Products: There is a need to review of how the public perceived Packaged Products. There is a need to know what the established credibility of the company is because this will tell how the company is shaping its direction.
2. New Product Objective: It is important to know the rational behind the company’s new product objective and its significant contribution to the company if pursued.
3. Focus group interview information. In order to answer Mr Yamani and be able to come up with win-win strategies there is a need to assess the information derived from the published focus group interview. The information should be assessed in terms of its relevance, impact, and significance to Packaged Products.
VI. ALTERNATIVE COURSES OF ACTION
1. Nancy Schmidt to provide clear answers to Robert Yamani’s