BTEC L3 Unit 3 Assignment
Arts Media & Enterprise
CROSS COLLEGE ASSIGNMENT BRIEF –PART 1
Course
BTEC L3 90 credit Diploma in Business
AWB Qualication Title
Level 3 Diploma in Business
Unit - NAME & NO
Unit 3 : Introduction to Marketing
LEVEL
3
Assignment Title
Exploring how different types of organisations use marketing tools and techniques
Lecturer/Assessor
John K. Wiafe
Issue date
14 January 2015
Interim submission date
04 February 2015 final Submission date
10 February 2015
Student declaration:
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action
STUDENT NAME
SIGNATURE
Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)
VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)
This assignment gives you the opportunity to demonstrate your understanding of the basic purpose of marketing in different contexts, and to show how marketing principles and concepts can be applied in the business environment. Moreover, how marketing research can help a business to understand its markets, customers and plan effective marketing strategies. Furthermore, you will need to select two carefully structured analytical techniques that can be applied to support marketing decisions. Finally, you will demonstrate that you understand how marketing techniques are applied in practice to generate demand and assess and evaluate the effectiveness of marketing techniques, followed by making recommendations for improvements.
You work for a professional organization for marketers. One of the activities that the organization undertakes is to evaluate the marketing
CROSS COLLEGE ASSIGNMENT BRIEF –PART 1
Course
BTEC L3 90 credit Diploma in Business
AWB Qualication Title
Level 3 Diploma in Business
Unit - NAME & NO
Unit 3 : Introduction to Marketing
LEVEL
3
Assignment Title
Exploring how different types of organisations use marketing tools and techniques
Lecturer/Assessor
John K. Wiafe
Issue date
14 January 2015
Interim submission date
04 February 2015 final Submission date
10 February 2015
Student declaration:
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action
STUDENT NAME
SIGNATURE
Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)
VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)
This assignment gives you the opportunity to demonstrate your understanding of the basic purpose of marketing in different contexts, and to show how marketing principles and concepts can be applied in the business environment. Moreover, how marketing research can help a business to understand its markets, customers and plan effective marketing strategies. Furthermore, you will need to select two carefully structured analytical techniques that can be applied to support marketing decisions. Finally, you will demonstrate that you understand how marketing techniques are applied in practice to generate demand and assess and evaluate the effectiveness of marketing techniques, followed by making recommendations for improvements.
You work for a professional organization for marketers. One of the activities that the organization undertakes is to evaluate the marketing