Are They Ready To Put
I. Time Context
September 1993.
II. Viewpoint
Mr. Ricky Bautista, President of Vive Chem Philippines.
III. Major Policy Statement
VCP is a manufacturing company set up by a group of chemists and chemical engineers involved in developing new products primarily for industrial use. They develop a variety of personal products such as hair care products, colognes, and deodorants. The company looks to be one of the leaders in facial care industry in the next 10 years.
IV. Current Operation Plan
Finance: Nothing was mentioned.
Human Resource: Nothing was mentioned.
Management: Is tied up with KMI.
Marketing: Set a market study to test the market response to the product Hiring KMI for marketing research
Operations: VCP was already supplying industrial chemicals to the agricultural division of the KM Group of Companies and variety of personal product such as deodorants and Soaps.
V. Social Responsibility Application
VCP prefers to use natural herbs as primary ingredients for their astringent product as they see this as the best and safest way to produce facial care products.
VI. Statement of the Problem
How will VCP position itself in the market as one of the leaders in facial care industry?
VII. Statement of Objectives
Short-term: To penetrate the facial care industry in a specific market segment for its new product.
Long-term: To be one of the leading distributors of facial care industry in the next 5 years.
VIII. SWOT Analysis
IX. Alternative Courses of Action
1. Look for an icon who is in the same league with "Ate Vi" to endorse the product.
2. Engage in promotion and advertising using different media. Promote/ Tri-media
3. Perform intensive researches to further improve and innovate the product in line with clients' needs.
4. Hire a world class dermatologist and a five star facial laboratory/center.
5. Have a topnotch distributor and open more ways of distribution to retail stores and public.
X. Analysis of Alternatives
Advantages
September 1993.
II. Viewpoint
Mr. Ricky Bautista, President of Vive Chem Philippines.
III. Major Policy Statement
VCP is a manufacturing company set up by a group of chemists and chemical engineers involved in developing new products primarily for industrial use. They develop a variety of personal products such as hair care products, colognes, and deodorants. The company looks to be one of the leaders in facial care industry in the next 10 years.
IV. Current Operation Plan
Finance: Nothing was mentioned.
Human Resource: Nothing was mentioned.
Management: Is tied up with KMI.
Marketing: Set a market study to test the market response to the product Hiring KMI for marketing research
Operations: VCP was already supplying industrial chemicals to the agricultural division of the KM Group of Companies and variety of personal product such as deodorants and Soaps.
V. Social Responsibility Application
VCP prefers to use natural herbs as primary ingredients for their astringent product as they see this as the best and safest way to produce facial care products.
VI. Statement of the Problem
How will VCP position itself in the market as one of the leaders in facial care industry?
VII. Statement of Objectives
Short-term: To penetrate the facial care industry in a specific market segment for its new product.
Long-term: To be one of the leading distributors of facial care industry in the next 5 years.
VIII. SWOT Analysis
IX. Alternative Courses of Action
1. Look for an icon who is in the same league with "Ate Vi" to endorse the product.
2. Engage in promotion and advertising using different media. Promote/ Tri-media
3. Perform intensive researches to further improve and innovate the product in line with clients' needs.
4. Hire a world class dermatologist and a five star facial laboratory/center.
5. Have a topnotch distributor and open more ways of distribution to retail stores and public.
X. Analysis of Alternatives
Advantages