Identification of Stage on the Hayes and Wheelwright Model of Operations Function of Oriflame Company
To: Manchester Business School
Date: 05/10/2011
GA Operations Management
COURSE ASSESSMENT 1
Question 2
Identification of stage on the Hayes and Wheelwright model of operations function of Oriflame Company
Word count:
1380 words in main text, excluding index
Table of Contents
Introduction 3
Background: Hayes and Wheelwright model theory 4
Analysis in order evaluate Oriflame’s stage 5
Outcomes of analysis 7
Conclusions 8
Bibliography 9
Appendix 1 10
Appendix 2 10
Introduction This report presents the results of an evaluation of operations function stage on the classical Hayes and Wheelwright model.
As the organization for analyses I chose the company I work for. Here is a short description of organization which may be useful for better understanding of outcomes: Oriflame is today one of the fastest growing beauty companies selling direct. It is present in 62 countries, of which is the market leader in more than half. It takes the 18th place in the world among cosmetics companies in terms of sales volume. It offers a wide range of high-quality beauty products as well as a unique opportunity to join sales force and start your own business. Brief facts about Oriflame • 1.3 billion Euros in annual sales • approximately 3.3 million Distributors (Consultants) • 7 500 employees • 950 products annually, more than 30% of products are new. • Global R&D center with more than 100 scientists • 5 own production units in Sweden, Poland, China, Russia and India • Listed on the Nasdaq OMX Exchange since March 2004
The scope of the evaluation includes: • Prepare fundamental data (description of main traits of the Hayes and Wheelwright model) • Collect information necessary for analysis. • Recommend tools for analysis. • Make a clear conclusion about the stage on the model based on analysis.
Background: Hayes and
Date: 05/10/2011
GA Operations Management
COURSE ASSESSMENT 1
Question 2
Identification of stage on the Hayes and Wheelwright model of operations function of Oriflame Company
Word count:
1380 words in main text, excluding index
Table of Contents
Introduction 3
Background: Hayes and Wheelwright model theory 4
Analysis in order evaluate Oriflame’s stage 5
Outcomes of analysis 7
Conclusions 8
Bibliography 9
Appendix 1 10
Appendix 2 10
Introduction This report presents the results of an evaluation of operations function stage on the classical Hayes and Wheelwright model.
As the organization for analyses I chose the company I work for. Here is a short description of organization which may be useful for better understanding of outcomes: Oriflame is today one of the fastest growing beauty companies selling direct. It is present in 62 countries, of which is the market leader in more than half. It takes the 18th place in the world among cosmetics companies in terms of sales volume. It offers a wide range of high-quality beauty products as well as a unique opportunity to join sales force and start your own business. Brief facts about Oriflame • 1.3 billion Euros in annual sales • approximately 3.3 million Distributors (Consultants) • 7 500 employees • 950 products annually, more than 30% of products are new. • Global R&D center with more than 100 scientists • 5 own production units in Sweden, Poland, China, Russia and India • Listed on the Nasdaq OMX Exchange since March 2004
The scope of the evaluation includes: • Prepare fundamental data (description of main traits of the Hayes and Wheelwright model) • Collect information necessary for analysis. • Recommend tools for analysis. • Make a clear conclusion about the stage on the model based on analysis.
Background: Hayes and
Bibliography: 1. Barnes, D. (2008). Operations Management. An International Perspective. London: Cengage Learning EMEA 2 4. Cleveland, W. (1993) Visualizing Data, Summit. NJ: Hobart Press 5 6. Kimber, J. (2009). When Marketing leads the supply chain, [online] Available from: http://www.hughenden.net/more/documents/Hughenden%20-%20Interview%20with%20Jonathan%20Kimber%20of%20Oriflame.pdf 7. Oriflame Cosmetics SA (2010). Code of Conduct, [online] Available from: http://oriflame.com/About_Oriflame/Code-of-Conduct-/ 8. Santos, M. (2009). Can Operations Be Strategic? Available from: http://alendademachim.blogspot.com/2009/09/can-operations-be-strategic.html 9. Netland, T., Alfnes, E. (2011) Proposing a quick best practice maturity test for supply chain operations, Research paper, [online] Available from: http://www.emeraldinsight.com/journals.htm?issn=1368-3047 10. Demeter, K., Gelei, A. (2004).Supply chain management framework: dimensions and development stages, [online] 11