Consumer Purchase Behaviour of Laptop
“Factors affecting the purchasing behaviour for laptops in India”
Prepared for
Dr. Sunanda Sangwan
Professor of Research Methodology
Prepared by
Group: 4 ‘B’
Rajkumar Singhania (20110
Priyanka Brar (20110035)
Hrudaya Ranjan Bihara (20110
Sunny Dahiya (20110
Saurabh Malik (20110
Jenish Saroha (20110
Dushyant Singh (20110 12th December, 2011
MEMORANDOM
DATE: December 12th, 2011
TO: Dr. Sunanda Sangwan
FROM: Group – 4 ‘B’ (Rajkumar, Priyanka, Hrudaya, Sunny, Saurabh, Jenish, Dushyant)
SUBJECT: “Factors affecting the purchasing behaviour for laptops in India”.
Here is the report you requested as on 12th December, 2011 on the topic “Factors affecting the purchasing behaviour for laptops in India” .We are pleased to present the enclosed report, which summarizes the consideration to each alternative.
Market Research has become an important tool in today’s competitive world. The neck to neck competition has made this a choice as identifying the problem and finding solutions to it. This opportunity as provided by you helped us to have a fair idea of the subject.
The research done by us is focused on studying the factors that affect the purchasing decisions for laptops in India. The study started with identifying the significant traits of the purchase of laptops by people residing in India,the influence of their purchase,the price an individual is ready to spend on laptops etc.
The next step was to identify the information required by us during the research and then going for qualitative approaches. This involved the process of literature review too i.e going through the articles of the earlier researches or surveys.
After this, the hypothesis was developed along with a concept model. This further helped us to go for designing our research.
The next was to identify key sampling techniques and data collection methods. Finally, the data analysis was done using the software package of SPSS Version 19.0., results of which are
Prepared for
Dr. Sunanda Sangwan
Professor of Research Methodology
Prepared by
Group: 4 ‘B’
Rajkumar Singhania (20110
Priyanka Brar (20110035)
Hrudaya Ranjan Bihara (20110
Sunny Dahiya (20110
Saurabh Malik (20110
Jenish Saroha (20110
Dushyant Singh (20110 12th December, 2011
MEMORANDOM
DATE: December 12th, 2011
TO: Dr. Sunanda Sangwan
FROM: Group – 4 ‘B’ (Rajkumar, Priyanka, Hrudaya, Sunny, Saurabh, Jenish, Dushyant)
SUBJECT: “Factors affecting the purchasing behaviour for laptops in India”.
Here is the report you requested as on 12th December, 2011 on the topic “Factors affecting the purchasing behaviour for laptops in India” .We are pleased to present the enclosed report, which summarizes the consideration to each alternative.
Market Research has become an important tool in today’s competitive world. The neck to neck competition has made this a choice as identifying the problem and finding solutions to it. This opportunity as provided by you helped us to have a fair idea of the subject.
The research done by us is focused on studying the factors that affect the purchasing decisions for laptops in India. The study started with identifying the significant traits of the purchase of laptops by people residing in India,the influence of their purchase,the price an individual is ready to spend on laptops etc.
The next step was to identify the information required by us during the research and then going for qualitative approaches. This involved the process of literature review too i.e going through the articles of the earlier researches or surveys.
After this, the hypothesis was developed along with a concept model. This further helped us to go for designing our research.
The next was to identify key sampling techniques and data collection methods. Finally, the data analysis was done using the software package of SPSS Version 19.0., results of which are