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Moroccan Solar Initiative - International Business

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Moroccan Solar Initiative - International Business
IB Term Project
Moroccan Solar Initiative
By Gerrit Geising, Paxton Hall, Youssef Hamdi, Maximilian Köhler & Alexandre Malouf

12

Table of Contents
I. SES Overview.............................................................................................................................................. 2 Regulators (Government) ............................................................................................................................. 5 II. European UF Sector .................................................................................................................................. 7 I. Solar Powered Trash Compactors ......................................................................................................... 8

III. Value Proposition ................................................................................................................................... 11 European customers compared to Moroccan customers .......................................................................... 11 Value Chain ................................................................................................................................................. 12 Value Proposition ........................................................................................................................................ 13 IV. Entry Strategy ........................................................................................................................................ 15 Strategic Goal (Why Morocco?) .................................................................................................................. 15 Location specific advantages ...................................................................................................................... 16 Market entry barriers.................................................................................................................................. 17 Market
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