Marketing Plan and Jain Text
Swinburne Business School,
Faculty of Business and Enterprise
Unit Outline
MKT60004
Marketing Planning
Semester 1, 2014
Please read this Unit Outline carefully. It includes:
PART A
Unit summary
PART B
Your Unit in more detail
PART C
Further information
Page 1 of 8
PART A:
Unit Summary
Unit Code(s)
MKT60004
Unit Title
Marketing Planning
Duration
One teaching period
Total Contact Hours
36 hours
Requisites:
Pre-requisites
Nil
Co-requisites
Nil
Concurrent pre-requisites
Nil
Anti-requisites
Assumed knowledge
Credit Points
12.5 Credit Points
Campus/Location
Hawthorn
Mode of Delivery
Classes in either weekly or block mode
Assessment Summary
Assignment (Individual ) 25-35%
Class Tests (Individual) 25-35%
Marketing Plan (Group) 30-40%
Aims and Unit Learning Outcomes
Know how to plan the marketing for various different industries. Understand the concrete benefits to be gained from marketing planning. Learn the theoretical and practical aspects of marketing planning, and explore the global and local trends in the field. Develop your knowledge of the financial factors involved in, and legal controls over marketing planning.
Upon completion of this unit students will be able to:
1. Critically evaluate the benefits gained from the marketing planning process to a range of
stakeholders.
2. Apply the tools of environmental analysis to a current marketing situation.
3. Apply the theory and practice of marketing planning to an organisation including analysing the
impact of global and local trends, and the impact of financial and legal controls in the sector.
4. Function as an effective member of a diverse team.
Page 2 of 8
Generic Skills Outcomes
You will be provided with feedback on your progress in attaining the following generic skills:
•
•
•
•
•
•
•
Teamwork skills
Analysis skills
Problems solving skills
Communication skills
Faculty of Business and Enterprise
Unit Outline
MKT60004
Marketing Planning
Semester 1, 2014
Please read this Unit Outline carefully. It includes:
PART A
Unit summary
PART B
Your Unit in more detail
PART C
Further information
Page 1 of 8
PART A:
Unit Summary
Unit Code(s)
MKT60004
Unit Title
Marketing Planning
Duration
One teaching period
Total Contact Hours
36 hours
Requisites:
Pre-requisites
Nil
Co-requisites
Nil
Concurrent pre-requisites
Nil
Anti-requisites
Assumed knowledge
Credit Points
12.5 Credit Points
Campus/Location
Hawthorn
Mode of Delivery
Classes in either weekly or block mode
Assessment Summary
Assignment (Individual ) 25-35%
Class Tests (Individual) 25-35%
Marketing Plan (Group) 30-40%
Aims and Unit Learning Outcomes
Know how to plan the marketing for various different industries. Understand the concrete benefits to be gained from marketing planning. Learn the theoretical and practical aspects of marketing planning, and explore the global and local trends in the field. Develop your knowledge of the financial factors involved in, and legal controls over marketing planning.
Upon completion of this unit students will be able to:
1. Critically evaluate the benefits gained from the marketing planning process to a range of
stakeholders.
2. Apply the tools of environmental analysis to a current marketing situation.
3. Apply the theory and practice of marketing planning to an organisation including analysing the
impact of global and local trends, and the impact of financial and legal controls in the sector.
4. Function as an effective member of a diverse team.
Page 2 of 8
Generic Skills Outcomes
You will be provided with feedback on your progress in attaining the following generic skills:
•
•
•
•
•
•
•
Teamwork skills
Analysis skills
Problems solving skills
Communication skills