King Of Shaves Unit 4 Marketing Report
King of Shaves
Marketing Process
King of shaves, CEO and founder of the company is Will king. Who launched the company in 1993 which was near the start of the relationship marketing era, which was when marketing was more about building relationships with the customers and to encourage loyalty to their band than before, where the focus was put on the sale of their product. And the company has fully moved into the social marketing era, with the use of his own blog and of social media websites such as Facebook and twitter which is actually done by the CEO Will King himself as he quoted “I tweet as myself – the founder of the business – rather than have some marketing guy sat behind a computer pretending to be me so I think that gives me an authenticity. With the whole idea of what I call C to C - consumer to consumer recommendation (Enforbusiness interview – online).
There are two things you need to take into account and they are;
Your customers – What the customer needs and how you can meet that need with your idea or product. Better understand how to provide for your customers which helps to build a customer relationship and loyalty
Your competitors – Their products, pricing, distribution and promotions and try to beat them with your own ideas. This limits innovation and in some case what the other company is doing might not go as they planned and could leave them with a loss of profit and product.
King of Shaves mostly focuses on the customer, as he quoted “that customers and consumers are human beings, AKA me”. He also stated he keeps asking himself “do I like this?, would I like to be treated like this?, if you over examine and over research at the start, the product or service can lose its simplicity and purity of objective because everyone has got different opinions and wants their say” (research-live.com interview 2014)
With the planning of any marketing adventure there are a few stages and analysis that you will have to do and take into account, first of
Marketing Process
King of shaves, CEO and founder of the company is Will king. Who launched the company in 1993 which was near the start of the relationship marketing era, which was when marketing was more about building relationships with the customers and to encourage loyalty to their band than before, where the focus was put on the sale of their product. And the company has fully moved into the social marketing era, with the use of his own blog and of social media websites such as Facebook and twitter which is actually done by the CEO Will King himself as he quoted “I tweet as myself – the founder of the business – rather than have some marketing guy sat behind a computer pretending to be me so I think that gives me an authenticity. With the whole idea of what I call C to C - consumer to consumer recommendation (Enforbusiness interview – online).
There are two things you need to take into account and they are;
Your customers – What the customer needs and how you can meet that need with your idea or product. Better understand how to provide for your customers which helps to build a customer relationship and loyalty
Your competitors – Their products, pricing, distribution and promotions and try to beat them with your own ideas. This limits innovation and in some case what the other company is doing might not go as they planned and could leave them with a loss of profit and product.
King of Shaves mostly focuses on the customer, as he quoted “that customers and consumers are human beings, AKA me”. He also stated he keeps asking himself “do I like this?, would I like to be treated like this?, if you over examine and over research at the start, the product or service can lose its simplicity and purity of objective because everyone has got different opinions and wants their say” (research-live.com interview 2014)
With the planning of any marketing adventure there are a few stages and analysis that you will have to do and take into account, first of