International Marketing
International Marketing
Module no – Mkt 3130 International Marketing TITLE OF CASE STUDY- LUXOTTICA Word Count- 3176 Tutor name – DR. ALUN EPPS
2/19/2012
Table of contents
Introduction Pg no- 3-4
Question 1 Pg no- 5-7
Questions 2 Pg no- 8-11
Question 3 Pg no- 12-15
Question 4 Pg no- 16-17
Conclusion Pg no- 18
References Pg no -19
Introduction of Luxottica
Values and Ethics
We at Luxottica aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic eyewear and sun wear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction.
Luxottica group is the world’s largest eyewear company involving the designing, manufacturing, wholesale and retailing of high end prescription eyeglasses and high quality sunglasses.
Luxottica founded in 1961 by legendary entrepreneur MR. Leonardo Del Vecchio in Agorda north of Venice, Luxottica group now is the public listed company in NEW YORK and Milan stock exchange. Luxottica group has about 6200 optical eyeglasses and sunglasses stores in North America, Asia Pacific, China, UK and South Africa. Luxottica group’s brand coverage includes 10house brands and 20 licensed brands, which are all known to customers like Oakley, Ray-Ban, Burberry, Prada and many others.
Consecutively adhering to the quality and service excellence, Luxottica group by today focus
Module no – Mkt 3130 International Marketing TITLE OF CASE STUDY- LUXOTTICA Word Count- 3176 Tutor name – DR. ALUN EPPS
2/19/2012
Table of contents
Introduction Pg no- 3-4
Question 1 Pg no- 5-7
Questions 2 Pg no- 8-11
Question 3 Pg no- 12-15
Question 4 Pg no- 16-17
Conclusion Pg no- 18
References Pg no -19
Introduction of Luxottica
Values and Ethics
We at Luxottica aim at protecting the eyes and enhancing the faces of men and women all over the world, by manufacturing and selling ophthalmic eyewear and sun wear characterized by their high technical and stylistic quality, in order to maximize our customers' wellbeing and satisfaction.
Luxottica group is the world’s largest eyewear company involving the designing, manufacturing, wholesale and retailing of high end prescription eyeglasses and high quality sunglasses.
Luxottica founded in 1961 by legendary entrepreneur MR. Leonardo Del Vecchio in Agorda north of Venice, Luxottica group now is the public listed company in NEW YORK and Milan stock exchange. Luxottica group has about 6200 optical eyeglasses and sunglasses stores in North America, Asia Pacific, China, UK and South Africa. Luxottica group’s brand coverage includes 10house brands and 20 licensed brands, which are all known to customers like Oakley, Ray-Ban, Burberry, Prada and many others.
Consecutively adhering to the quality and service excellence, Luxottica group by today focus