Preview

Miss

Best Essays
Open Document
Open Document
2809 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Miss
Analyse and evaluate
Arcadia Group and Indian apparel Industry and market

By
Saran Tammikasakul

Prepared For:
Peter Erdelyi
Dr. Lukman Aroean
Dr. Ke Rong
Unit: Managing Relationships and Networks
Msc International Business Management February 2012
The Business School, Bournemouth University
Introduction
Arcadia Group Limited is a British company that owns nine of high street’s clothing brands. With over a century experience in the business, the group has over 2,500 stores in the UK, concessions in many UK department stores, and a number of territories in other countries (Arcadia Group 2012).
India is one of interesting countries to invest for the last two decades because of a strong domestic demand and a growing middle class, a young population and a high return on investment (InvestIndia 2012).
This report is divided into three parts. The first part is analysis and evaluation Arcadia’s resource base, networks and relationships. Second, the report will be clarified about Indian apparel market and industry. The last part is conclusion based on analysis and evaluation.

Arcadia’s resource base networks and relationships
1. Arcadia’s resource base, including both tangible and intangible resources
Arcadia group employs and develops their resources through their activities and processes, which are either tangible or intangible and obtained externally from suppliers or internally generated (Stonehouse 2004).
Tangible resources
● Physical resources
Arcadia group have owned clothing retailers over 2,500 stores in the UK. They also have over 500 territories in over 30 countries through franchise operations (Arcadia Group 2011). Manufacturing base is located in East Asia. However, the company aims to establish production plant in the UK in the future (Euromonitor 2011).
● Technological resources
All of Arcadia group’s stores provide online shopping and some stores gain higher sale revenue via online commercial than others. In addition,


References: * Arcadia Group, 2011. Arcadia Responsibility Report 2011 New. Available from: http://www.arcadiagroup.co.uk/fashion-footprint/downloads [Accessed 12 March 2012]. * Arcadia Group, 2011. Evans. Available from: http://www.arcadiagroup.co.uk/about-us/our-brands/evans [Accessed 12 March 2012]. * Arcadia Group, 2011. Fashion Retail Academy. Available from: http://www.arcadiagroup.co.uk/careers/our-network [Accessed 15 March 2012]. * Arcadia Group, 2011. Group Operations. Available from: http://www.arcadiagroup.co.uk/about-us/group-operations [Accessed 12 March 2012]. * Buttle, F., 2008. Customer relationship management. 2nd Edition. Oxford: Butterworth-Heinemann. * Datamonitor, 2012. Womenswear Retailing in the UK : Verdict Market Report. Available from: http://360.datamonitor.com/Product?pid=CM00094-016 [Accessed 13 March 2012]. * Euromonitor, 2005. India: Growth Market for the Future. Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 17 March 2012]. * Euromonitor, 2010. All eyes on India for clothing and footwear retailers. Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 16 March 2012]. * Euromonitor, 2011. Apparel in India. Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 16 March 2012]. * Euromonitor, 2011. Apparel in India : Statistics. Available from: http://www.portal.euromonitor.com/Portal/Pages/Statistics/Statistics.aspx [Accessed 16 March 2012]. * Euromonitor, 2011. Arcadia Group Ltd in Apparel (United Kingdom). Available from: http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [Accessed 12 March 2012]. * Fashionproducts, 2006. Fashion Apparel Industry Overview. Available from: http://www.fashionproducts.com/fashion-apparel-overview.html [Accessed 16 March 2012]. * Fill, C. and Fill, K., 2005. Business-to –Business marketing: relationships, systems and communications. Harlow: Financial Times Prentice Hall. * Findarticles, 2006. Arcadia Group Ltd Awards IBM Five-Year e-Commerce Contract. Available from: http://findarticles.com/p/articles/mi_pwwi/is_200603/ai_n16098734/?tag=content;col1 [Accessed 14 March 2012]. * Geert Hofstede, 2011. Geert Hofstede Cultural Dimension 2011. Avaiable from: http://geert-hofstede.com/india.html [Accessed 17 March 2012]. * Geert Hofstede, 2011. Geert Hofstede National Cultural Dimensions 2011. Avaiable from: http://geert-hofstede.com/dimensions.html [Accessed 17 March 2012]. * IBM, 2005. Arcadia Group consolidates core systems to IBM ^ i5, for enhanced performance and reduced cost. Available from: ftp://ftp.software.ibm.com/common/ssi/pm/ab/n/isc00949gben/ISC00949GBEN.PDF [Accessed 14 March 2012]. * Information Builders, 2008. Customer Profile. USA: Information Builders. Available from: http://www.informationbuilders.co.uk/applications/pdf/Arcadia_CS.pdf [Accessed 14 March 2012]. * Investindia, 2012. Advantage India. Available from: http://www.investindia.gov.in/ [Accessed 18 March 2012]. * Khurana, P., Pahwa, M., Bansal, A., Dhingra, R. and Sharma, A., 2008. Indian Garment Industry. Available from: http://finishingschool.pbworks.com/w/file/fetch/11233321/INDIAN%20GARMENT%20INDUSTRY.pdf [Accessed 16 March 2012]. * Kwintessential, 2011. India-Language, Culture, Customs and Etiquette. Available from: http://www.kwintessential.co.uk/resources/global-etiquette/india-country-profile.html [Accessed 17 March 2012]. * Lee, K. and Carter, S., 2005. Global marketing management: changes, challenges and new strategies. New York: Oxford University Press. * Slack, N., Chambers, S. and Johnston, R., 2007. Operations Management. 5th Edition. Harlow: Financial Times Prentice Hall.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing and Fashion Clothing
    • 378 Words
    • 2 Pages

    Marketing and Fashion Clothing

    The aim of assignment one is to qualitatively explore the drivers of fashion clothing purchase behaviour.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Arcadia Group Pest Analysis
    • 2642 Words
    • 11 Pages

    Arcadia Group Pest Analysis

    The Arcadia Group – a fashion retailer is one of the biggest UK private companies. Company’s portfolio of brands include seven of the most famous high street fashion brands – Burton, Dorothy Perkins, Evans, Topshop, Topman, Miss Selfridge and Wallis.…

    • 2642 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Topshop
    • 2393 Words
    • 10 Pages

    Topshop

    I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for the boutique sections of Topshop.…

    • 2393 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Religious Beliefs in Health Care
    • 565 Words
    • 2 Pages

    Religious Beliefs in Health Care

    References: Srinivasan, Radhika. Cultures of the World - India. New York: Marshall Cavendish Corporation, 1993.…

    • 565 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Management Final
    • 2967 Words
    • 9 Pages

    Marketing Management Final

    9. Daniella Hodge p13193588, (2013). Fashion Marketing and promotion blog post. [online] Available at: http://p13193588.wordpress.com/2013/11/15/fashion-marketing-and-promotion-blog-post/.…

    • 2967 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Internationalisation of the Spanish Fashion Brand Zara
    • 7568 Words
    • 31 Pages

    Internationalisation of the Spanish Fashion Brand Zara

    Creswell, J.W. (1998), Qualitative Inquiry and Research Design: Choosing Among Five Traditions, Sage Publications, London. D’Andrea, G. and Arnold, D. (2003), Zara, Harvard Business School Press, Cambridge, MA. Dunford, M. (2004), “The changing profile and map of the EU textile and clothing industry”, available at: www.geog.susx.ac.uk/research/economic/02_t.pdf (accessed May 2006). (The) Economist (2005), “The future of fast fashion”, The Economist, available at: www. economist.com/business/displaystory.cfm?story_id ¼ 4086117 (accessed May 2006). Euromonitor (2002), “Inditex”, Retail Monitor International, Vol. XIII, pp. 41-72. Expansion (2001), “Mango sera la primera cadena de moda internacional que entre en Italia”, February 14. Fabrega, F. (2004), Zara. El modelo de negocio de Inditex, Claves de gestion, Madrid. Fernie, J., Moore, C., Lawrie, A. and Hallsworth, A. (1997), “The internationalisation of the high fashion brand: the case of central London”, Journal of Product & Brand Management, Vol. 6 No. 3, pp. 151-62. Flavian, C. and Polo, Y. (2000), Estrategias de marketing para un crecimiento rentable. Casos practicos, ESIC, Madrid, pp. 133-61. Foroohar, R. (2005), “Fabulous fashion”, available at: www.msnbc.msn.com/id/9630978/site/ newsweek/ (accessed May 2006). Ghemawat, P. and Nueno, J.L. (2003), Zara: Fast Fashion, Case No. 703-497, Harvard Business School Press, Cambridge, MA. Johanson, J. and Wiedersheim-Paul, F. (1975), “The internationalisation of the firm – four Swedish case studies”, Journal of Management Studies, Vol. 12, pp. 305-22. Kasper, H. and Bloemer, J. (1995), “Cultural closeness and its impact on internationalisation strategies”, Proceedings of the 26th EMAC Conference, Budapest, pp. 1805-15. Keenan, M., Saritas, O. and Kroener, I. (2004), “A dying industry – or not?…

    • 7568 Words
    • 31 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Louis Vuitton Survey Report
    • 1186 Words
    • 5 Pages

    Louis Vuitton Survey Report

    This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market.…

    • 1186 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    retail report
    • 4275 Words
    • 18 Pages

    retail report

    This report seeks to provide a board evaluation on UK clothing retail sector; this would be conducted using academic resources and databases. Firstly an overview of the sector will be given, followed by identifying the key players within the industry. A further scrutiny will be provided on the trends within the industry, finally a conclusion on the opportunity aspect the industry has to offer, followed by my suitability for the job will be discussed. Thereafter, an action plan will be conducted explaining how I intend on accomplishing my future targets.…

    • 4275 Words
    • 18 Pages
    Good Essays
    Read More
  • Good Essays

    Indian Footwear Market
    • 1851 Words
    • 8 Pages

    Indian Footwear Market

    Description: Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, the Indian footwear market is set to experience the phenomenal growth in coming years. In past few years too, the market has seen robust growth, says “Indian Footwear Industry Analysis” report. This report provides extensive research and in-depth analysis on the Indian footwear market. The detailed data and analysis given in the report will help the client to evaluate the leading-edge opportunities critical to the success of the footwear market in India. The forecasts and estimations given in this report are not based on a complex economic model, but are intended as a rough guide to the direction in which the market is likely to move. This forecast is based on a correlation between past market growth and growth of base drivers. Key Findings - The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. - Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07. - Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. - By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. - As footwear retailing in India remain focused on men’s shoes, there exists a plethora of opportunities in the exclusive ladies’ and kids’ footwear segment with no organized retailing chain having a national presence in either of these categories. - The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market. - The footwear component industry also has enormous opportunity…

    • 1851 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Profile- Wills Lifestyle
    • 1240 Words
    • 5 Pages

    Profile- Wills Lifestyle

    Over the last TEN years, ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. It has been providing the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. These stores have established themselves as preferred shopping destinations in the prime shopping districts across the country. ITC believes in the philosophy of 'Enjoy the Change' - the change that comes through…

    • 1240 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study
    • 1764 Words
    • 8 Pages

    Case Study

    M/S Taneja Exports is registered as a partnership firm, with Mr. Gurmeet Taneja and Mr.Rahul Khatri sharing the profits in the ratio of 60: 40. The partners had conducted in depth market survey in the domestic as well as international markets regarding the demand of women’s apparels in cotton and hosiery. They have taken the assistance of Apparel export promotion council and the marketing agencies in various countries of European Union. On account of their knowledge in foreign trade, they were able to quickly assess that Indian exporters have not succeeded in penetrating into the huge apparel market of Europe. They found out that the main reasons were ineffective marketing, improper quality control and non adherence to the shipping schedules. Mr. Gurmeet concentrated on marketing of the cotton and hosiery apparels abroad and Mr. Rahul ensured on the procurement of the raw materials and timely execution of shipments.…

    • 1764 Words
    • 8 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Promising Land!!! Studying Entry Modes of Foreign Apparel Brands in Indian Retail Industry
    • 10873 Words
    • 44 Pages

    Promising Land!!! Studying Entry Modes of Foreign Apparel Brands in Indian Retail Industry

    Report structure is as follows-Introduction of Indian retail market and scopes for foreign apparel brands. Study of reasons and nature of the failure and previously acquired entry strategies by different brands.…

    • 10873 Words
    • 44 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Systems and Operations Management
    • 3086 Words
    • 13 Pages

    Systems and Operations Management

    References: 1. Chaffey, D. 2009. E-Business and E-Commerce Management. 4th ed. London: Financial Times Prentice Hall…

    • 3086 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Indian Apparel Industry- an Overview
    • 2560 Words
    • 11 Pages

    Indian Apparel Industry- an Overview

    The Indian Textiles Industry has an overwhelming presence in the economic life of the country. Apart from providing one of the basic necessities of life, the textiles industry also plays a pivotal role through its contribution to industrial output, employment generation, and the export earnings of the country. Currently, it contributes about 14 percent to industrial production, 4 percent to the GDP, and 17 percent to the country’s export earnings. It provides direct employment to over 35 million people.…

    • 2560 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Pest Analysis for Apparel Industry
    • 726 Words
    • 3 Pages

    Pest Analysis for Apparel Industry

    Abstract Kid’s wear is getting its importance and scope in today’s market. Dynamics of children’s wear are changing with manufactures& retailers burgeoning private brands. Considerable amount of studies of have been done on kids wear market. Recent studies shows that markets for children’s wear were increased from time to time. This report focuses on the Coimbatore, Tirupur and Erode Kids wear market, its structure, size, growth rate & market trends. It provides a comprehensive analysis of the characteristics, and growth drivers of the children’s apparel segment .It further discusses about the competitors critical success factors. It also gives a rejection of the future of this segment. The report is useful for manufactures and retailers in the apparel industry. Introduction The competitors for kid’s wear market have been increased for the past decades. This article aims to analyse the market for kids' apparel that is taking place in the stores throughout the year. Children's apparel includes clothing for kids between 1 and 14 years of age. In India kid’s apparel is one of the fastest growing markets which constitute 10% per annum. It was found that people prefer buying functional kids' apparel rather than branded ones. Objectives • To analyse the demand of kids wear market in Coimbatore, Tirupur, and Erode. • Find out the sales turnover period of one year. • Find out the aspects to accept the new brand. • Find out the competitors in the market. • Introduce a specialised kids store in anyone of this place (Coimbatore, Tirupur, and Erode). Scope • In this innovative report, it presents global and Indian kids garment market overview. • An assessment unbiased and frank of growth expectations. • An assessment of market size and growth drivers in kids wears market…

    • 726 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics