Arcadia Group Pest Analysis
PEST analysis
Business Environments. Arcadia Group ltd.
Assignment 2
Module leader: Dr. Marcjanna Augustyn
Student ID: 200911496
Module code: 44201
Table of Contents
Summary3
Introduction3
Methodology4
Political Factors4
Economic Factors7
Social Factors 8
Technological Factors………………………………………………………………………………………….10
Conclusion………………………………………………..……………...…………………….11
References…………………………………………………….……………………………….12
Summary
Report includes political, economic, social and technological factors. This analysis is done in order to predict the future impacts of these factors on Arcadia Group. The main points are discussed:
Political Factors: taxation policy, competition policy, environmental problems.
Economical Factors: interaction with Global Financial Crisis, unemployment, GDP trends.
Social Factors: Arcadia Group and the code of conduct, company’s charities and social aspects such as age, lifestyle, income, which may affect the organisation.
Technological Factors: Online shopping, transport innovations.
Introduction
The Arcadia Group – a fashion retailer is one of the biggest UK private companies. Company’s portfolio of brands include seven of the most famous high street fashion brands – Burton, Dorothy Perkins, Evans, Topshop, Topman, Miss Selfridge and Wallis. Arcadia Group has its roots in the last century but its aspirations very firmly in the 21st. The company was founded in 1900 by Montague Burton, Lithuanian emigrant who came to England and borrowed £100 to start his own business in clothes industry in Chesterfield. In 1906 he has established few stores selling ready-made and bespoke suits. In 1910 the company moved to Leeds, where Arcadia Group has the main seat today.
World War I provided Burton opportunities to expand his business by supplying clothes for soldiery. By the end of the conflict, Burton employed 124 men and 108 women at the Leeds headquarters. By 1921 Burton started developing Hudson Road factory, which is
Business Environments. Arcadia Group ltd.
Assignment 2
Module leader: Dr. Marcjanna Augustyn
Student ID: 200911496
Module code: 44201
Table of Contents
Summary3
Introduction3
Methodology4
Political Factors4
Economic Factors7
Social Factors 8
Technological Factors………………………………………………………………………………………….10
Conclusion………………………………………………..……………...…………………….11
References…………………………………………………….……………………………….12
Summary
Report includes political, economic, social and technological factors. This analysis is done in order to predict the future impacts of these factors on Arcadia Group. The main points are discussed:
Political Factors: taxation policy, competition policy, environmental problems.
Economical Factors: interaction with Global Financial Crisis, unemployment, GDP trends.
Social Factors: Arcadia Group and the code of conduct, company’s charities and social aspects such as age, lifestyle, income, which may affect the organisation.
Technological Factors: Online shopping, transport innovations.
Introduction
The Arcadia Group – a fashion retailer is one of the biggest UK private companies. Company’s portfolio of brands include seven of the most famous high street fashion brands – Burton, Dorothy Perkins, Evans, Topshop, Topman, Miss Selfridge and Wallis. Arcadia Group has its roots in the last century but its aspirations very firmly in the 21st. The company was founded in 1900 by Montague Burton, Lithuanian emigrant who came to England and borrowed £100 to start his own business in clothes industry in Chesterfield. In 1906 he has established few stores selling ready-made and bespoke suits. In 1910 the company moved to Leeds, where Arcadia Group has the main seat today.
World War I provided Burton opportunities to expand his business by supplying clothes for soldiery. By the end of the conflict, Burton employed 124 men and 108 women at the Leeds headquarters. By 1921 Burton started developing Hudson Road factory, which is
References: Websites: * http://www.arcadiagroup.co.uk [Accessed 10th December 2009] * http://www.thefinancialexpress-bd.com [Accessed 11th December 2009] * http://www.bankofengland.co.uk [Accessed 11th December 2009] * http://www.statistics.gov.uk/ [ Accessed 10th December 2009] * http://www.hoovers.com [Accessed 10th December 2009] Books: * Worthington Ian & Britton Chris, The Business Environment (2006), 5th edition, Pearson Education, 412p.