Promising Land!!! Studying Entry Modes of Foreign Apparel Brands in Indian Retail Industry
Minor Project
PROMISING LAND!!!
Studying entry modes of foreign apparel brands in Indian Retail Industry
Student Name
Aarti Kumari Singh
Anamika Sachan
Sukanya Garg
Sweety
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
September, 2012
Minor Project
On
PROMISING LAND!!!
Studying entry modes of foreign apparel brands in Indian Retail Industry
Submitted by
Aarti Kumari Singh
Anamika Sachan
Sukanya Garg
Sweety
Under the supervision of
Ms.Bhaskar Banerjee
Submitted to
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
Ministry of Textiles, Govt. of India
GH-0 Road, Behind Infocity
Gandhinagar 382007. Gujarat www.nift.ac.in CONTENT
S.NO. | CONTENT | PAGE NO. | 1. | Executive summary | 4 | 2 | Research Objective | 4 | 3 | Problem Definition | 4 | 4 | Research Design | 4 | 5 | Literature Review * Indian Retail Market and scope * Foreign Brands * Foreign Brands in India * Reasons of failure * Factors to be considered while launching in Indian Retail Market * Market entry strategies | 5-25 | 6 | Findings | 26 | 7 | Bibliography | 27 |
1)Executive Summary:-
In this report we would like to present the strategic market entry plan for foreign apparel brands in India.
Report structure is as follows-Introduction of Indian retail market and scopes for foreign apparel brands. Study of reasons and nature of the failure and previously acquired entry strategies by different brands.
Then we will take a step further with factors to be considered while launching in terms of overall business environment in India from a combination of economic, political, legal, and infrastructural and consumer perspectives. For a smoother and successful entry brands has to acquire different types of ownership strategies and analysis with configuration, findings and suggestions. In summery our report is intended to reconcile the
PROMISING LAND!!!
Studying entry modes of foreign apparel brands in Indian Retail Industry
Student Name
Aarti Kumari Singh
Anamika Sachan
Sukanya Garg
Sweety
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
September, 2012
Minor Project
On
PROMISING LAND!!!
Studying entry modes of foreign apparel brands in Indian Retail Industry
Submitted by
Aarti Kumari Singh
Anamika Sachan
Sukanya Garg
Sweety
Under the supervision of
Ms.Bhaskar Banerjee
Submitted to
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
Ministry of Textiles, Govt. of India
GH-0 Road, Behind Infocity
Gandhinagar 382007. Gujarat www.nift.ac.in CONTENT
S.NO. | CONTENT | PAGE NO. | 1. | Executive summary | 4 | 2 | Research Objective | 4 | 3 | Problem Definition | 4 | 4 | Research Design | 4 | 5 | Literature Review * Indian Retail Market and scope * Foreign Brands * Foreign Brands in India * Reasons of failure * Factors to be considered while launching in Indian Retail Market * Market entry strategies | 5-25 | 6 | Findings | 26 | 7 | Bibliography | 27 |
1)Executive Summary:-
In this report we would like to present the strategic market entry plan for foreign apparel brands in India.
Report structure is as follows-Introduction of Indian retail market and scopes for foreign apparel brands. Study of reasons and nature of the failure and previously acquired entry strategies by different brands.
Then we will take a step further with factors to be considered while launching in terms of overall business environment in India from a combination of economic, political, legal, and infrastructural and consumer perspectives. For a smoother and successful entry brands has to acquire different types of ownership strategies and analysis with configuration, findings and suggestions. In summery our report is intended to reconcile the