Internationalisation of the Spanish Fashion Brand Zara

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(1988), The Internationalisation of Retailing, Oxford Institute of Retail Management/Longman, London. Usunier, J.C. and Lee, J.L. (2005), Marketing across Cultures, 4th ed., Prentice-Hall, Harlow. Wells, J.R. and Raabe, E.A. (2005), Gap, Inc., Case No. 706-402, Harvard Business School Press, Cambridge, MA. Further reading Alexander, N. (1997), International Retailing, Blackwell, Oxford. Bombin, V. (2001), “Caso: el Grupo Inditex”, Harvard Deusto Finanzas & Contabilidad, Vol. 44, pp. 42-53. Burt, S. (1993), “Temporal trends in the internationalisation of British retailing”, The International Review of Retail, Distribution and Consumer Research, Vol. 3 No. 4, pp. 391-410. Pellegrini, L. (1994), “Alternatives for growth and internationalisation in retailing”, The International Review of Retail, Distribution and Consumer Research, Vol. 4 No. 2, pp. 121-48. Salmon, W.J. and Tordjman, A. (1989), “The internationalisation of retailing”, International Journal of Retailing, Vol. 4 No. 2, pp. 3-16. About the authors Carmen Lopez is a doctoral student at Brunel University, West London. Carmen holds a MSc in Marketing from the University of Stirling and has over three years’ experience working in the advertising industry, both in Spain and in Ireland. Her PhD topic aims to investigate the influence of corporate image on country image. Ying Fan is a Senior Lecturer at Brunel University in West London. He has held faculty positions at the Universities of Durham, Hertfordshire and Lincoln. Dr Fan has published over 50 papers relating to marketing and international business. He is currently undertaking research on nation branding in relation to emerging Chinese multinational companies. To purchase reprints of this article please e-mail: reprints@emeraldinsight.com Or visit our web site for further details: www.emeraldinsight.com/reprints