McDonald S MCD 
Ticker: MCD
Sector:
Consumer Services
Industry: Restaurants and Bars
Recommendation:
HOLD
Data:
Price
52-wk high
52-wk low
$54.23 (14-Sept-09)
$65.47 (19-Sept-08)
$45.79 (10-Oct-08)
Market cap
Total assets
Trading Vol
$59.18B
$28.461 B
9.08M
EPS (Q2 2009)
EPS (2008)
EPS (2007)
EPS (2006)
P/E (ttm)
Div Yield
$1.85
$3.84
$3.70
$3.55
14.38
2.0%
ROA (ttm)
ROE (ttm)
13.05%
30.50%
Report by Jake Schanzmeyer
14-Sept-09
McDonalds Corporations is one of the largest and most globally recognizable brands and serves nearly 47 million customers daily. MCD operates in more than 118 countries and as of yearend 2008 had over 31,000 locations worldwide.
McDonalds operates the majority of the restaurants through franchising agreements and in 2008 only 6,502 were ran by the corporation. MCD is headquarter in Oak Brook, IL and employs over 400,000 people worldwide.
McDonalds was founded in 1948 by Dick and Mac McDonald.
The first McDonalds franchise was purchased in 1955 by Ray
Kroc who later purchased the McDonald brothers equity in the company and led its worldwide expansion. MCD Corporations revenues come from rent, royalties, and fees paid by
McDonald’s franchises as well as sales from the company operated restaurants. MCD has two types of franchise arrangements. In the conventional franchise arrangement, franchisees provide a portion of the required capital and MCD owns the land and building or secures long term leases for sites. Under the developmental license arrangement, licensees provide capital for the entire business, including the real estate, while MCD generally has no capital invested.
MCD Corporation has seen significant changes in recent history and has seen substantial long term growth. Some of the most recent changes have been to promote new products and meals for the health conscious consumer. Some of the new menu items include salads, fruits, and wraps. McDonalds continues to invest in its growth and development by continually enhancing the quality of
Sector:
Consumer Services
Industry: Restaurants and Bars
Recommendation:
HOLD
Data:
Price
52-wk high
52-wk low
$54.23 (14-Sept-09)
$65.47 (19-Sept-08)
$45.79 (10-Oct-08)
Market cap
Total assets
Trading Vol
$59.18B
$28.461 B
9.08M
EPS (Q2 2009)
EPS (2008)
EPS (2007)
EPS (2006)
P/E (ttm)
Div Yield
$1.85
$3.84
$3.70
$3.55
14.38
2.0%
ROA (ttm)
ROE (ttm)
13.05%
30.50%
Report by Jake Schanzmeyer
14-Sept-09
McDonalds Corporations is one of the largest and most globally recognizable brands and serves nearly 47 million customers daily. MCD operates in more than 118 countries and as of yearend 2008 had over 31,000 locations worldwide.
McDonalds operates the majority of the restaurants through franchising agreements and in 2008 only 6,502 were ran by the corporation. MCD is headquarter in Oak Brook, IL and employs over 400,000 people worldwide.
McDonalds was founded in 1948 by Dick and Mac McDonald.
The first McDonalds franchise was purchased in 1955 by Ray
Kroc who later purchased the McDonald brothers equity in the company and led its worldwide expansion. MCD Corporations revenues come from rent, royalties, and fees paid by
McDonald’s franchises as well as sales from the company operated restaurants. MCD has two types of franchise arrangements. In the conventional franchise arrangement, franchisees provide a portion of the required capital and MCD owns the land and building or secures long term leases for sites. Under the developmental license arrangement, licensees provide capital for the entire business, including the real estate, while MCD generally has no capital invested.
MCD Corporation has seen significant changes in recent history and has seen substantial long term growth. Some of the most recent changes have been to promote new products and meals for the health conscious consumer. Some of the new menu items include salads, fruits, and wraps. McDonalds continues to invest in its growth and development by continually enhancing the quality of
References: Charts News and Statistical Numbers http://www.google.com/finance?q=NYSE:MCD Financial Statements http://www.google.com/finance?q=NYSE:MCD&fstype=ii SWOT Analysis http://mulibraries.missouri.edu/search/databases/default.aspx?title=B - Business Source Premier Charts News and Statistical Numbers http://finance.yahoo.com/q?s=mcd