Strategic Initiative Paper Fin/370
Strategic Initiative Paper
FIN/370
Abstract
McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
Strategic Initiatives
Strategic Plan McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group of customers. A plan that the corporation can integrate is to visualize the future. This not only includes a financial visualization, but actual changes done to restaurants, menus, staff and everything that attracts the consumer in. With the same visualization for the future, McDonalds has to see what customers they are trying to bring in. Whether it is children, young adults or a more mature crowd, profiling the customers will help see what it is that the people want. Their mission to appeal to more people will be seen as the changes are made throughout the corporation. When the changes are made the success will be seen in their revenues and profits. Another strategy to use would be to market all the consumers of all ages. Commercials on TV and billboards that attract children can also be used to attract the parents and grandparents. Once they are in the restaurant the menu should be fit to meet the needs of all of them. Incorporating menus that are more organic or more selections for those who are vegetarians can also bring in good profits and a more faithful customer base. For McDonalds, as for any
FIN/370
Abstract
McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
Strategic Initiatives
Strategic Plan McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group of customers. A plan that the corporation can integrate is to visualize the future. This not only includes a financial visualization, but actual changes done to restaurants, menus, staff and everything that attracts the consumer in. With the same visualization for the future, McDonalds has to see what customers they are trying to bring in. Whether it is children, young adults or a more mature crowd, profiling the customers will help see what it is that the people want. Their mission to appeal to more people will be seen as the changes are made throughout the corporation. When the changes are made the success will be seen in their revenues and profits. Another strategy to use would be to market all the consumers of all ages. Commercials on TV and billboards that attract children can also be used to attract the parents and grandparents. Once they are in the restaurant the menu should be fit to meet the needs of all of them. Incorporating menus that are more organic or more selections for those who are vegetarians can also bring in good profits and a more faithful customer base. For McDonalds, as for any