01 SPRINGSMBA51028 1
NORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student: SpringAMBA51028-1
MBA5102-8
DR. JAN JONES
WELCOME TO CHANGING TIMES-BUSINESS IN THE 21ST CENTURY
1-EXAMINE INDUSTRY MARKET LEADERS
Faculty Use Only
<Faculty comments here>
<Faculty Name> <Grade Earned> <Date Graded>
Running Head: REVIEW OF GLOBAL BUSINESS LEADERS IN THE TWENTY FIRST CENTURY
Review of Global Business Leaders in the Twenty First Century
Amy D. Spring
Northcentral University
REVIEW OF GLOBAL BUSINESS LEADERS IN THE TWENTY FIRST CENTURY
Review of Global Business Leaders in the Twenty First Century
INTRODUCTION There are many businesses that we frequent in our day to day lives that are global in nature. We rarely give thought to their presence in another country. McDonald’s is a name that is recognized by all ages, in over 117 countries (Talpau & Boscor, 2011). McDonald’s is a 192.95 billion dollar restaurant industry (Bloomberg Industry Market Leaders). According to Kuratko (2013), McDonald’s is one of the biggest fast food industries in the world, due to the founder’s innovative ideas, not by inventing a product.
BLOOMBERG’S RESTAURANT INDUSTRY MARKET LEADERS McDonald’s is a restaurant market leader (Bloomberg Industry Market Leaders) with competition from multiple other restaurant companies. McDonald’s company began in California in 1940 with a strategy to focus on variety of products (Talpau, A. et al). It quickly developed the “Speedee Service System” in 1948 (Talpau, A. et al) that is the fast food service we know today. Competition is a common factor in the restaurant industry and McDonald’s, along with other industry leaders, strive to remain current in today’s evolving and changing markets (Talpau, A. et al). McDonald’s initial strategy and focus was on their products, and now is struggling with other industry leaders, whose strategy is mainly
ASSIGNMENT COVER SHEET
Student: SpringAMBA51028-1
MBA5102-8
DR. JAN JONES
WELCOME TO CHANGING TIMES-BUSINESS IN THE 21ST CENTURY
1-EXAMINE INDUSTRY MARKET LEADERS
Faculty Use Only
<Faculty comments here>
<Faculty Name> <Grade Earned> <Date Graded>
Running Head: REVIEW OF GLOBAL BUSINESS LEADERS IN THE TWENTY FIRST CENTURY
Review of Global Business Leaders in the Twenty First Century
Amy D. Spring
Northcentral University
REVIEW OF GLOBAL BUSINESS LEADERS IN THE TWENTY FIRST CENTURY
Review of Global Business Leaders in the Twenty First Century
INTRODUCTION There are many businesses that we frequent in our day to day lives that are global in nature. We rarely give thought to their presence in another country. McDonald’s is a name that is recognized by all ages, in over 117 countries (Talpau & Boscor, 2011). McDonald’s is a 192.95 billion dollar restaurant industry (Bloomberg Industry Market Leaders). According to Kuratko (2013), McDonald’s is one of the biggest fast food industries in the world, due to the founder’s innovative ideas, not by inventing a product.
BLOOMBERG’S RESTAURANT INDUSTRY MARKET LEADERS McDonald’s is a restaurant market leader (Bloomberg Industry Market Leaders) with competition from multiple other restaurant companies. McDonald’s company began in California in 1940 with a strategy to focus on variety of products (Talpau, A. et al). It quickly developed the “Speedee Service System” in 1948 (Talpau, A. et al) that is the fast food service we know today. Competition is a common factor in the restaurant industry and McDonald’s, along with other industry leaders, strive to remain current in today’s evolving and changing markets (Talpau, A. et al). McDonald’s initial strategy and focus was on their products, and now is struggling with other industry leaders, whose strategy is mainly