Preview

Marketing Mix

Satisfactory Essays
Open Document
Open Document
2418 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Mix
|Unit 9: Creative Product Promotion |
|Assessor: Peter Green |
|Level 3: BTEC Extended Diploma in Business |
|Credit Value: 10 |
|Assignment Internal Verification |
|Assessor: Peter Green Internal Verifier: |
|Timings: |Start Date: |Interim Assessment Date: W/C |Final Submission Date: |
| |W/C | |W/C |
|Context: |The aim of this unit is to give you the opportunity to learn about the promotional mix, and the related topics of |
| |buyer behaviour and branding, before going on to design your own small-scale promotional campaign. |
| | |
| | |
|Learning Outcomes: |On completion of this unit a learner should: |

You May Also Find These Documents Helpful

  • Good Essays

    Marketing Mix

    • 687 Words
    • 3 Pages

    1 c) To what extent has The Authentic Food Company Ltd’s products been the most important element of its marketing mix?…

    • 687 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Regional Ad Placement 27 Price and Priority 27 Sales People 28 Sales Forces Promotions 29 Quarter 8 Decision Making 30 Target Markets 30 Modified Brands 30 Market Research 30…

    • 5987 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Mix

    • 1907 Words
    • 8 Pages

    Additionally, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike.…

    • 1907 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Marketing Mix

    • 1479 Words
    • 6 Pages

    The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion of Braaap overheads, this determines final price that is displayed throughout the website and store, these prices range over the number of products that are in stock with Braaap, from clothing, motocross equipment and motocross bikes themselves. With an inclusion of an interest free long-term layby this allows the consumers to have products on demand when they are able to make full purchase later on.…

    • 1479 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    Marketing Mix

    • 393 Words
    • 2 Pages

    Whilst there are a lot of minibikes and motorcycle developers and distributors in the country, what makes a Braaaap bike special and stand apart from their competitors is not online the pocket friendly price, but it is very simple to customize your Braaaap mini bike and affordable. That may well be one of the main reasons why the Braaaap brand and bikes grown in popularity and recognition in leaps and bounds. Not only are their minis and superlite bikes a splendid result of craftsmanship and machinery, but is well within most consumers’ yearly budget.…

    • 393 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Mix

    • 1696 Words
    • 7 Pages

    5. Describe the channels of distribution that you would use to ensure greater market penetration?…

    • 1696 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Mix

    • 404 Words
    • 2 Pages

    The largest sector in the UK is currently the food and drink industry, which provides employment for over two million people in the areas of production, manufacturing and retailing. Tesco is one of the largest food and grocery retailers in the world, operating around 4,300 stores.…

    • 404 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing MIx

    • 2317 Words
    • 10 Pages

    Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.…

    • 2317 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Mr Sim300

    • 4219 Words
    • 17 Pages

    Marketing is part of all of our lives and touches us in some way every day. It is also a key factor in business success and is increasingly used by organisations in a wide range of sectors. The unit begins with an examination of the marketing concept and marketing theory. It goes on to consider the various issues that marketers face in marketing decision making and the concepts and theories that can help.…

    • 4219 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Marketing Mix

    • 735 Words
    • 3 Pages

    Swiffer is a great product and has a grip on the market. The quick addition of line extensions helped at first but now seems to hinder. Swiffer should go back to the basics, and focus on making their successful product even better. Not by adding features necessarily, but by making sure the main products, (Swiffer, Swiffer Wet, and Swiffer Wet Jet) are stellar. They need to make sure that those lines are solid, and have great satisfaction rates. This commitment to quality will get them farther than having fifty different variations of the product. This is a case of KISS, keeping it simple will help them grow the market and gain loyal customers along the way…

    • 735 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing Mix

    • 1155 Words
    • 5 Pages

    “Diamond Resorts International is a global hospitality and vacation holiday brand committed to providing every owner, member, and guest with the simplicity, choice, and comfort they deserve”(DRI, 2012, n/a). Diamond Resorts offers a…

    • 1155 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Marketing Mix

    • 986 Words
    • 4 Pages

    Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs.…

    • 986 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Mix

    • 658 Words
    • 3 Pages

    Ans- Just like the marketing mix of a product the service marketing mix comprises of Product, Price, Place and Promotion. How ever as a service is not tangible the marketing mix for a service has three additional elements: People, Process and Physical Evidence.…

    • 658 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Mix

    • 708 Words
    • 3 Pages

    The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are:…

    • 708 Words
    • 3 Pages
    Good Essays
  • Good Essays

    business assignment

    • 4918 Words
    • 20 Pages

    Introduction: this term paper is an assigned job. This job is about analysis’s the Marico Bangladesh limited of parachute coconut oil all of things start with first journey of Marico limited in Bangladesh and how they introduce parachute product ,what is the more important and what is less important ,which growth strategy use and so on . Marico is a leading Indian group providing consumer product .it is a multinational company. it will be helpful for any organization.…

    • 4918 Words
    • 20 Pages
    Good Essays

Related Topics