Marketplace Simulation Analysis
Marketplace Stimulation
March 29, 2011
Table of Contents Report to Executive Board of Corporate Headquarters 6 Financial and Market Performance for Second Year 7 Brief Business Plan 7 Brand Strategy 7 Pricing Strategy 8 Advertising Strategy 8 Sales Strategy 8 Business Strategy and Performance for Second Year 8 Overall Business Strategy 8 Departures from the Marketing Plan 8 Significant Events that Affected the Company 8 Current Situation in the Market 9 Competing in the Future 9 Lessons Learned 9 Strategy Journal 10 Quarter 1 Decision Making 11 Company Name 11 Individual Responsibilities 11 Purchasing Market Research 11 Quarter 2 Decision Making 12 Team Norms 12 Mission Statement 12 Market Design 12 Personal Goals 13 New Brands 13 Opening Sales Offices 14 Quarter 3 Decision Making 15 New Advertisements 15 Sales Force 15 Price and Priority 16 Market Research 16 Quarter 4 Decision Making 18 Modified Brand 18 Modified Advertisements 18 Price and Priority 18 Market Research 19 Opening Sales Offices 19 Sales People 19 Quarter 5 Decision Making 20 Modified Brand 20 Local Ad Placement 20 Regional Ad Placement 20 Price and Priority 20 Market Research 20 Sales People 20 Quarter 6 Decision Making 21 New Brand 21 Market Research 21 Modified Advertisements 21 Local Ad Placement 22 Regional Ad Placement 22 Price and Priority 22 Opening Sales Offices 23 Sales People 23 Quarter 7 Decision Making 25 Target Markets 25 Modified Brands 25 Market Research 25 Modified Advertisements 25 Local Ad Placement 26 Regional Ad Placement 27 Price and Priority 27 Sales People 28 Sales Forces Promotions 29 Quarter 8 Decision Making 30 Target Markets 30 Modified Brands 30 Market Research 30 Modified Advertisements 30 Local and Regional Ad Placement 31 Price and Priority 31 Opening Sales Offices 31 Sales People 31 Sales Forces Promotions 32
Report to Executive Board of Corporate Headquarters
Financial and Market
March 29, 2011
Table of Contents Report to Executive Board of Corporate Headquarters 6 Financial and Market Performance for Second Year 7 Brief Business Plan 7 Brand Strategy 7 Pricing Strategy 8 Advertising Strategy 8 Sales Strategy 8 Business Strategy and Performance for Second Year 8 Overall Business Strategy 8 Departures from the Marketing Plan 8 Significant Events that Affected the Company 8 Current Situation in the Market 9 Competing in the Future 9 Lessons Learned 9 Strategy Journal 10 Quarter 1 Decision Making 11 Company Name 11 Individual Responsibilities 11 Purchasing Market Research 11 Quarter 2 Decision Making 12 Team Norms 12 Mission Statement 12 Market Design 12 Personal Goals 13 New Brands 13 Opening Sales Offices 14 Quarter 3 Decision Making 15 New Advertisements 15 Sales Force 15 Price and Priority 16 Market Research 16 Quarter 4 Decision Making 18 Modified Brand 18 Modified Advertisements 18 Price and Priority 18 Market Research 19 Opening Sales Offices 19 Sales People 19 Quarter 5 Decision Making 20 Modified Brand 20 Local Ad Placement 20 Regional Ad Placement 20 Price and Priority 20 Market Research 20 Sales People 20 Quarter 6 Decision Making 21 New Brand 21 Market Research 21 Modified Advertisements 21 Local Ad Placement 22 Regional Ad Placement 22 Price and Priority 22 Opening Sales Offices 23 Sales People 23 Quarter 7 Decision Making 25 Target Markets 25 Modified Brands 25 Market Research 25 Modified Advertisements 25 Local Ad Placement 26 Regional Ad Placement 27 Price and Priority 27 Sales People 28 Sales Forces Promotions 29 Quarter 8 Decision Making 30 Target Markets 30 Modified Brands 30 Market Research 30 Modified Advertisements 30 Local and Regional Ad Placement 31 Price and Priority 31 Opening Sales Offices 31 Sales People 31 Sales Forces Promotions 32
Report to Executive Board of Corporate Headquarters
Financial and Market