Mr Sim300
Marketing
MAR008-2
Academic Level: 2
CATS credits: 15
Unit handbook: 2012/13
Unit leader: Dr. Ioannis Kostopoulos
Lecture: Room: A000
Seminars: Rooms: C420, J209, C414, A409, G301, A409, A410, G225, C419, H309
Department of Marketing, Tourism and Hospitality
Bedfordshire Business School
Contents 1. Introduction and welcome 3 2. Unit leader and team details 3 3. Aims and learning outcomes 5 3.1 Unit aims 5 3.2 Learning Outcomes 5 4. Approach to learning 6 5. Assessment brief 7 6. Teaching and reading schedule 11 7. Reading and resources 12
1. Introduction and welcome Marketing is part of all of our lives and touches us in some way every day. It is also a key factor in business success and is increasingly used by organisations in a wide range of sectors. The unit begins with an examination of the marketing concept and marketing theory. It goes on to consider the various issues that marketers face in marketing decision making and the concepts and theories that can help.
The unit helps you to understand the challenges of marketing management in manufacturing and service industries: analysing marketing environments; evaluating strategic alternatives and designing marketing programmes involving decisions about products/services and important concepts of the services marketing theory.
The focus in this unit therefore is on the theory and practice of marketing in the context of organisations. On completion of the unit you will have gained understanding of the decisions that face marketers in a complex and dynamic environment and the concepts and theories that can be used to inform these decisions. This handbook outlines the content and key features of the unit. We hope you enjoy this unit and find the variety of tasks and assessments both interesting and challenging. The unit essentially continues the theme of integration by providing the necessary marketing
MAR008-2
Academic Level: 2
CATS credits: 15
Unit handbook: 2012/13
Unit leader: Dr. Ioannis Kostopoulos
Lecture: Room: A000
Seminars: Rooms: C420, J209, C414, A409, G301, A409, A410, G225, C419, H309
Department of Marketing, Tourism and Hospitality
Bedfordshire Business School
Contents 1. Introduction and welcome 3 2. Unit leader and team details 3 3. Aims and learning outcomes 5 3.1 Unit aims 5 3.2 Learning Outcomes 5 4. Approach to learning 6 5. Assessment brief 7 6. Teaching and reading schedule 11 7. Reading and resources 12
1. Introduction and welcome Marketing is part of all of our lives and touches us in some way every day. It is also a key factor in business success and is increasingly used by organisations in a wide range of sectors. The unit begins with an examination of the marketing concept and marketing theory. It goes on to consider the various issues that marketers face in marketing decision making and the concepts and theories that can help.
The unit helps you to understand the challenges of marketing management in manufacturing and service industries: analysing marketing environments; evaluating strategic alternatives and designing marketing programmes involving decisions about products/services and important concepts of the services marketing theory.
The focus in this unit therefore is on the theory and practice of marketing in the context of organisations. On completion of the unit you will have gained understanding of the decisions that face marketers in a complex and dynamic environment and the concepts and theories that can be used to inform these decisions. This handbook outlines the content and key features of the unit. We hope you enjoy this unit and find the variety of tasks and assessments both interesting and challenging. The unit essentially continues the theme of integration by providing the necessary marketing