Marketing Mix
BSBMKG502B
Establish and Adjust the Marketing Mix
Summary
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The largest moto fashion retrailer in AUS is the slogan of Braaap. This paper would explained the market mix strategies used at Braaap to become a successful company in business of dirt bike, pit bike and mini bike. Pricing, Promotion, Products, Channels of distribution and Customer Serviced are the key ingredients at Braaap. The report would give the samples approaching to customer.
Pit bike, Dirt Bike, Mini Bike and their parts and accessories are available to shop online and in store. Braaap offers their own brand name bike or other major brands including: ProTaper, Renthal, Daytona, Elka and Castrol. Braaap refers their bike as the best dirt bike of its type in the world. It is assembled by Braaap’s mechanics base in Australia. There are 4 superstores branches around Australia.
Not only bikes are the products at Braaap, other fashion accessories are the main products too. Action sports equipments, for example, helmets, riding gear, T-shirt, shoes, jeans and spare parts of bikes are available to shop.
Pricing Policy and Customers
[Q3, Q5]
At Braaap, the price of products is various. For the price of accessories and spare parts is divided into 4 ranges * $0 – $24.99 * $25 - $49.99 * $50 - $249.99 * and over $250
Additionally, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike.
The law of demands is often referred as Consumer wants to buy more of a product at a low price and less of a product at a high price. This inversion of demand and price shows that the higher price of products the less willing to buy. However, there are amount of people who purchase a higher price product because they believe a product is better in quality.
At Braaap, they offer the products to attach customers at different level. The main customer of Braaap is a young-adult who has a passion in this sport. As
Establish and Adjust the Marketing Mix
Summary
-------------------------------------------------
The largest moto fashion retrailer in AUS is the slogan of Braaap. This paper would explained the market mix strategies used at Braaap to become a successful company in business of dirt bike, pit bike and mini bike. Pricing, Promotion, Products, Channels of distribution and Customer Serviced are the key ingredients at Braaap. The report would give the samples approaching to customer.
Pit bike, Dirt Bike, Mini Bike and their parts and accessories are available to shop online and in store. Braaap offers their own brand name bike or other major brands including: ProTaper, Renthal, Daytona, Elka and Castrol. Braaap refers their bike as the best dirt bike of its type in the world. It is assembled by Braaap’s mechanics base in Australia. There are 4 superstores branches around Australia.
Not only bikes are the products at Braaap, other fashion accessories are the main products too. Action sports equipments, for example, helmets, riding gear, T-shirt, shoes, jeans and spare parts of bikes are available to shop.
Pricing Policy and Customers
[Q3, Q5]
At Braaap, the price of products is various. For the price of accessories and spare parts is divided into 4 ranges * $0 – $24.99 * $25 - $49.99 * $50 - $249.99 * and over $250
Additionally, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike.
The law of demands is often referred as Consumer wants to buy more of a product at a low price and less of a product at a high price. This inversion of demand and price shows that the higher price of products the less willing to buy. However, there are amount of people who purchase a higher price product because they believe a product is better in quality.
At Braaap, they offer the products to attach customers at different level. The main customer of Braaap is a young-adult who has a passion in this sport. As