by
Practical 2 presented to the Cape Peninsula University of Technology in Partial fulfilment of the requirements for the subject of Advertising and Sale Promotions of the National Diploma: Marketing
in the Faculty of Business
at the Cape Peninsula University of Technology
Lecturer:
Campus: Cape Town
Due date:
Declaration
I, Tom Brown (210000007), declare that the contents of this assignment represent my own unaided work, and that the assignment has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology.
Signed Date
Table of Contents
Declaration ii
1. Social media advertising effectiveness... (full title) 1
1.1 Internet usage in SA 1
1.2 Social media 1
1.3 Instant messaging (social networks for Facebook) 1
1.4 Facebook 1
1.5 Advertising/marketing communications on Facebook 1
1.6 Current research on Facebook 1
1.7 Generation Z 1
1.8 Hierarchy response models 1
Reference list 2
Appendices
Appendix A: Safe Assign report 3
Appendix B: Integrating multimedia semantic content analysis of MXit 4
Appendix C: The talk uploaded: MXit and the technicity of the body 5
Appendix D: Fat stigmatization on MXit: A content analysis 6
Appendix E: Flaming on MXit 7
Appendix F: MXit, Critical Pedagogy, and Media Activism 8
Appendix G: MXit as a source of information 9
Appendix H: MXit: an opportunity for consumer narrative analysis 10
Appendix: I: Advertising Effectiveness and marketing Potential on MXit 11
Appendix J: