Internet Marketing P4,P5,P6,M2
The Practicalities Of Going Online
Section One: Introduction
The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which gave their customers the availability to shop online and have the items/groceries delivered straight to their house. It is also possible to order groceries online to be delivered to the customer’s door.
Section Two: Task One (P4)
To determine and describe the benefits, opportunities and challenges for Tesco; I will use the 7P’s of marketing:
Price
Tesco have finest, regular and value products within their range offering choice of value and quality. This creates an ease and simplicity for their customers to choose the right price for their budget using dynamic pricing. Although this doesn’t affect Tesco’s decision it can benefit them as many of the customers may find a cheaper version of the product they want and buy more because of this. This easy access to many price ranges gives Tesco the opportunity to provide to all their customers and reach more people with their ranges to suit. [4][6]
Place
One important benefit for Tesco is by establishing and creating their business online and using search engine optimisation will reduce cost; it will be less time consuming and create simple access for online customers by the use of search engines and social media. This is highly important as it gives Tesco the opportunity to
Section One: Introduction
The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which gave their customers the availability to shop online and have the items/groceries delivered straight to their house. It is also possible to order groceries online to be delivered to the customer’s door.
Section Two: Task One (P4)
To determine and describe the benefits, opportunities and challenges for Tesco; I will use the 7P’s of marketing:
Price
Tesco have finest, regular and value products within their range offering choice of value and quality. This creates an ease and simplicity for their customers to choose the right price for their budget using dynamic pricing. Although this doesn’t affect Tesco’s decision it can benefit them as many of the customers may find a cheaper version of the product they want and buy more because of this. This easy access to many price ranges gives Tesco the opportunity to provide to all their customers and reach more people with their ranges to suit. [4][6]
Place
One important benefit for Tesco is by establishing and creating their business online and using search engine optimisation will reduce cost; it will be less time consuming and create simple access for online customers by the use of search engines and social media. This is highly important as it gives Tesco the opportunity to
References: [1] Business Level 3 Book 1 (Bevan, Coupland-Smith Dransfield, Goymer, Richards) [2] Class Leaflet [3] http://skhan22csc.blogspot.com/2012/11/challenges-p6.html - Accessed - 24/04/13 [4] http://www.learnmarketing.net/internetmarketingunit12.htm - Accessed - 24/04/13 [5] http://uk.answers.yahoo.com/question/index?qid=20100905061322AAONfTq – Accessed – 24/04/13 [6] http://www.tesco.com/ - Accessed – 29/04/13