Preview

Social Media Optimization

Powerful Essays
Open Document
Open Document
4021 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Social Media Optimization
SOCIAL MEDIA MARKETING

Mr.V.Praveen Kumar, II BBA,
Mr.E.Manoj Kumar,II BBA,
Department of Business Administration (SF)
Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi

ABSTRACT
Social Media Marketing reaches wide audiences and builds a trusting, long-lasting relationship between your business and your clients. Social Media Optimization it is nothing but spread the word-of-mouth. Today, millions of people spend much time in social media; get connected to large group people under one roof. This bridges the gap between the company and the consumers. This is an upcoming trend the marketers use to sell their company or brand. It is done through the widely used social networking websites. Social Media is an all new approach to marketing, a mighty tool that enhances business to new heights with an exclusive service of social media optimization, strategy, and social media marketing. It provides with latest technologies that helps to increase sales in today’s world. With the help of social media a business can create a buzz, about an unknown product or service and generate traffic to all the like-minded people on the orbit. It is proven that social media gets the business to better way getting connected to the consumers. The more the catchy and interesting is content, is the more the revenue to get and effectively to reach above others.
Key words: Social media, Social media marketing, optimization, advantages, strategies.
Author: Mr.V.Praveen Kumar ,II BBA
Dept of Business Administration,
ANJA College,
Sivakai-626124
Virudhunagar District.
Cell: 9025852297
Co-Author: Mr. E.Manoj Kumar, II BBA

SOCIAL MEDIA MARKETING
Mr.V.Praveen Kumar, II BBA,
Mr.E.Manoj Kumar,II BBA,
Department of Business Administration (SF)
Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi- 626124
(Affiliated to Madurai Kamaraj University, Madurai)

Introduction
Social Media Optimization it is nothing but spread the word-of-mouth. Today, millions of people



References: 1. Danny Sullivan (August 29, 2006). "Social Media Optimization: It 's Like SEO, For Social Sites". blog.searchenginewatch.com. http://blog.searchenginewatch.com/blog/060829-150053. Retrieved 2007-09-06.  2 3. Rohit Bhargava (August 10, 2010). "The 5 NEW Rules of Social Media Optimization (SMO)". rohitbhargava.typepad.com. http://www.rohitbhargava.com/2010/08/the-5-new-rules-of-social-media-optimization-smo.html. Retrieved 2010-11-24.  4 12. "Work safety campaign gets AMI top honours". B&T. Reed Business Information. 2008-08-19. Retrieved 2007-11-03. 14. "CDC - CDCynergy (NCHM)". Centers for Disease Control and Prevention. 2006-06-27. Retrieved 2007-10-19. 16. Michael J. Murphy, “Can ‘Men’ Stop Rape? Visualizing Gender in the ‘My Strength is Not for Hurting’ Rape Prevention Campaign,” Men & Masculinities 12, no.1 (Oct. 2009): 113-130. 17. McKenzie-Mohr, D. (2000). Fostering sustainable behavior through community-based social marketing. American Psychologist, 55(5),

You May Also Find These Documents Helpful

  • Powerful Essays

    To remain competitive and relevant in today’s technological world, a number of businesses have realized that social media marketing is a good way to establish an online and prominent presence. By joining the digital age, both small and large businesses are drawing a considerable amount of attention to their products and/or services. Subsequently, they are improving their marketing performance, building-meaningful relationships, generating-huge profits, and securing-future business.…

    • 5061 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    References: Baer, J. (2014). Social Media Strategy in 8 Steps. Retrieved from CONVINCE & CONVERT, LLC: http://www.convinceandconvert.com/social-media-strategy/social-media-strategy-in-8-steps/…

    • 2608 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Week 8 Assignment 4

    • 5709 Words
    • 23 Pages

    Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage.…

    • 5709 Words
    • 23 Pages
    Powerful Essays
  • Best Essays

    Evans, D. and Bratton, S. (2012) Social Media Marketing : An Hour a Day (2nd Edition); John Wiley and Sons Publishing…

    • 2876 Words
    • 9 Pages
    Best Essays
  • Best Essays

    References: McKay, L. (2010). A Prescription for Social Media. Retrieved November, 29 2010 from www.destinationCRM.com…

    • 1323 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    References: Melissa Barker, Donald Barker, Nicholas Bormann, Krista Neher (2013) Social Media Marketing: A Strategic Approach First Edition…

    • 444 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Smith, P.R. Zook, Ze. (2011). Websites and Social Media. In: Smith, P.R. Zook, Ze. Marketing Communications Integrating offline and online with social media. 5th ed. London: Kogan Page. pp.447.…

    • 2666 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Tonys essay

    • 574 Words
    • 2 Pages

    In this day and age, social media can be an extremely helpful tool for free advertising and building a customer base. It is tremendously important for companies, especially smaller companies that do not have the biggest budget for big time marketing. With the way society works today, social media is one of the most powerful and influential tools companies have available. Without the use of social media, companies would have a disadvantage in gaining cliental on the internet. Even if people have never heard of the company, if their “friends” on social media sites comment or “like” their page, then they can then be exposed to the company as well.…

    • 574 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Social media can also be a profitable sales and marketing tool. Through social media, business professionals now have the ability to advertise, promote, and publicize their products and services without ever having to leave their homes. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. In fact, the benefits in most cases exceed the cost. It would take you thousands of dollars to buy several links; social media has the ability to give you that for free.…

    • 615 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services.…

    • 1272 Words
    • 6 Pages
    Good Essays
  • Best Essays

    At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media.…

    • 2035 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Social Media Technology

    • 3427 Words
    • 14 Pages

    Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53 (1) , 59-68.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    Social Media Essay

    • 2082 Words
    • 9 Pages

    Social networking sites are a type of virtual community that has grown tremendously in popularity over the past number of years. Whilst studying social media many of the topics came across continuously. This report contains three main topics involved with social media.…

    • 2082 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Give a complete and comprehensible solution to each question. Texts should be written in correct English with a pen. Illegible text will be disregarded. Do not ask the invigilator about the problems. If you suspect a problem to be wrong, state what you think is wrong, and give the most likely solution.…

    • 1922 Words
    • 8 Pages
    Powerful Essays