Glasgow 2014 commonwealth game
Glasgow 2014 commonwealth game
Introduction
The commonwealth game is a well-known special sports event, which take places every four years since 1930. This year, Glasgow will be the host. Germany would be a huge and brand new target for it. There are lots of advantages to expand the German market. So, there will be a P.E.S.T analysis of Germany as follow, which will show the internal, micro and macro marketing environment for the country. Then, the proposal will focus on the 7Ps marketing mix for the Glasgow commonwealth game, which will analyse the aims and target customers for the company. P.e.S.t analysis
First of all, the P.E.S.T analysis of Germany would help the organisation to analyse the marketing environment through political, economic, social cultural and technological sides.
Political aspect of Germany
Germany is a federal parliamentary republic country in Europe. Government affairs, such as Foreign affairs, military and currency are under the jurisdiction of federal. The government of Germany could be divided into three main parts- legislature, executive and judiciary. Yet, different departments would response and engage to these components. Federal Parliament responses to legislature, Federal government responses to executive and Federal constitution court responses to judiciary.
Then, Germany is VISA free and VISA on arrival access to more than 170 countries. There are no VISA requirements when resident of Germany visit countries such as United Kingdom, Spain and Sweden. Moreover, there are low VISA requirements for EU nationals. Residents from the EU countries only need to bring their ID with them to enter Germany. For non- EU nationals, people are no need to apply for a VISA when they stay less than 90 days in Germany. Since Germany is a part of the European Union, the union had signed some VISA facilitation agreements with different countries, such as the Russian Federation and Ukraine. The agreements simplified the process of applying for
Introduction
The commonwealth game is a well-known special sports event, which take places every four years since 1930. This year, Glasgow will be the host. Germany would be a huge and brand new target for it. There are lots of advantages to expand the German market. So, there will be a P.E.S.T analysis of Germany as follow, which will show the internal, micro and macro marketing environment for the country. Then, the proposal will focus on the 7Ps marketing mix for the Glasgow commonwealth game, which will analyse the aims and target customers for the company. P.e.S.t analysis
First of all, the P.E.S.T analysis of Germany would help the organisation to analyse the marketing environment through political, economic, social cultural and technological sides.
Political aspect of Germany
Germany is a federal parliamentary republic country in Europe. Government affairs, such as Foreign affairs, military and currency are under the jurisdiction of federal. The government of Germany could be divided into three main parts- legislature, executive and judiciary. Yet, different departments would response and engage to these components. Federal Parliament responses to legislature, Federal government responses to executive and Federal constitution court responses to judiciary.
Then, Germany is VISA free and VISA on arrival access to more than 170 countries. There are no VISA requirements when resident of Germany visit countries such as United Kingdom, Spain and Sweden. Moreover, there are low VISA requirements for EU nationals. Residents from the EU countries only need to bring their ID with them to enter Germany. For non- EU nationals, people are no need to apply for a VISA when they stay less than 90 days in Germany. Since Germany is a part of the European Union, the union had signed some VISA facilitation agreements with different countries, such as the Russian Federation and Ukraine. The agreements simplified the process of applying for