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MCD2050: Business Report Plan

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MCD2050: Business Report Plan
MCD2050: Marketing 1

Assessment 1: Minor Assignment: Business Report Plan

Status: Individual task
Weighting: 5%
Word limit: 1000 words (+/- 10%)
Due date: In tutorial in week 5
_____________________________________________________________________

Objective
The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.

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Suggested word limit and format
This assignment is to be written in business report format and should be a maximum of 2,000 words in length, excluding executive summary, cover and title pages, table of contents, and references. Times New Roman, 12 point, 1.5 line spacing, standard page margins. APA (in text) referencing system. Minimum 10 references (at least five from recognised academic journals).
Report Writing Guide Major Assignment
The format/layout of the report is to follow the business report writing guidelines. The Major Assignment check list will assist you in ensuring that all elements required are covered.

The Q manual should be consulted to ensure that the major assignment is correctly written and formatted. This purchased at the book-shop, accessed in the library or at http://www.buseco.monash.edu.au/publications/qmanual/ Submission date & time: Major Assignment: Week 9 - Monday, Assignment “drop box” at your campus; Time- 9.00am
Assignment Cover Sheets: Major Assignment 1. Work submitted for assessment must be accompanied by a completed copy of the Monash College Cover Sheet which has been signed by the student. NO assignment will be accepted or marked if it is not accompanied fully completed and signed Monash College Assignment Cover

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