FAVORITE BRAND
Favorite Brand
Antoinette Mitchell
MKT/421
November 5, 2014
Eric Mc Math
Favorite Brand
The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry.
Three Passionate Reasons
1. Consumer Visibility: Through their packaging, marketing mix and message development, the company has improved consumer’s visibility over time. They have successfully explained to their customers what to look for when they are buying new phones.
2. Consumer Usability: The Company has put in place a censorship and new features that promote activities, such as file sharing, promoting the usability of their phone. Consumers would want to buy phones that promote easy usability (Cruikshank, 2006).
3. Consumer Accessibility: Apple has done excellent work in getting its services closer to potential customers, better than any other company in the market. The company has invested heavily in information technology and advertising its products in the social media, hence higher sales. Innovation
Apple has been rated as one of the most influential brands in the history of the world. Through its brand, the company has expanded business and employed many people through the development of new and innovative products (Lusted, 2012). When compared with other brands in the market, Apple brand always happens to be a step ahead of the competition. In 2012, Apple was voted as the winner of CMO Survey Award for Marketing Excellence (Scott, 2013). In addition, the company was able to hold this position for several years; this explains how influential the brand has been with time.
Antoinette Mitchell
MKT/421
November 5, 2014
Eric Mc Math
Favorite Brand
The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry.
Three Passionate Reasons
1. Consumer Visibility: Through their packaging, marketing mix and message development, the company has improved consumer’s visibility over time. They have successfully explained to their customers what to look for when they are buying new phones.
2. Consumer Usability: The Company has put in place a censorship and new features that promote activities, such as file sharing, promoting the usability of their phone. Consumers would want to buy phones that promote easy usability (Cruikshank, 2006).
3. Consumer Accessibility: Apple has done excellent work in getting its services closer to potential customers, better than any other company in the market. The company has invested heavily in information technology and advertising its products in the social media, hence higher sales. Innovation
Apple has been rated as one of the most influential brands in the history of the world. Through its brand, the company has expanded business and employed many people through the development of new and innovative products (Lusted, 2012). When compared with other brands in the market, Apple brand always happens to be a step ahead of the competition. In 2012, Apple was voted as the winner of CMO Survey Award for Marketing Excellence (Scott, 2013). In addition, the company was able to hold this position for several years; this explains how influential the brand has been with time.
References: Cruikshank, J. L. (2006). The Apple way: 12 management lessons from the world 's most innovative company. Burlington, N.C: McGraw-Hill Audio. Lusted, M. A. (2012). Apple: Company and Its Visionary Founder, Steve Jobs. Minneapolis, MN: ABDO Pub. Scott, G. (2013). Is Brand Loyalty the Core to Apple’s Success? Retrieved from http://www.forbes.com/sites/marketshare/2011/11/27/is-brand-loyalty-the-core-to-apples-success-2/