Apple Inc. Week 2
Apple Inc. Strategic Choice and Evaluation Paper
STR/581
University of Phoenix
Apple Inc. Strategic Choice and Evaluation Paper
This paper serves to present some insight of a company that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010.
A strategic analysis will examine the opportunities, and threats in the general environment, and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics, such as mobile communication devices, personal computers, video devices and digital music. To maintain their status in a highly competitive industry, Apple must not lose focus on the cornerstones of the company. They must continue building strong relationships, encourage innovation, and support strategic marketing. Brand management is also the key as they manage diverse products that have put them into new and extremely fast paced, ever changing markets.
Business Intelligence
Apple success in consumer electronics is a direct result of their business intelligence, “the ability for an organization to take all its capabilities and convert them into knowledge. This produces large amounts of information which can lead to the development of new opportunities for the organization. When these opportunities have been identified and a strategy has been effectively implemented, they can provide an organization with a competitive advantage in the market, and stability in the long run (within its industry)”.
Apple employs the best and the brightest and with its late leader, Steve Jobs at the helm, they were able to take Apple from being primarily a computer company that was on the brink of failure, to a consumer electronics multimedia powerhouse within 10 years; through innovation that continues to build upon technological advances they introduced. Apple continues to be the leader in their industry based on the business intelligence and their determination to remain at the top.
STR/581
University of Phoenix
Apple Inc. Strategic Choice and Evaluation Paper
This paper serves to present some insight of a company that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010.
A strategic analysis will examine the opportunities, and threats in the general environment, and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics, such as mobile communication devices, personal computers, video devices and digital music. To maintain their status in a highly competitive industry, Apple must not lose focus on the cornerstones of the company. They must continue building strong relationships, encourage innovation, and support strategic marketing. Brand management is also the key as they manage diverse products that have put them into new and extremely fast paced, ever changing markets.
Business Intelligence
Apple success in consumer electronics is a direct result of their business intelligence, “the ability for an organization to take all its capabilities and convert them into knowledge. This produces large amounts of information which can lead to the development of new opportunities for the organization. When these opportunities have been identified and a strategy has been effectively implemented, they can provide an organization with a competitive advantage in the market, and stability in the long run (within its industry)”.
Apple employs the best and the brightest and with its late leader, Steve Jobs at the helm, they were able to take Apple from being primarily a computer company that was on the brink of failure, to a consumer electronics multimedia powerhouse within 10 years; through innovation that continues to build upon technological advances they introduced. Apple continues to be the leader in their industry based on the business intelligence and their determination to remain at the top.
References: Apple Insider (2012). Appleinsider.com retrieved May 6, 2012, from http://www.appleinsider.com/articles/12/02/23/iphones_sweep_list_of_2011s_bes t_selling_smartphones_in_us.html Barney, J. B. (2007). Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Burrows, P., (2005). Commentary: Apple’s blueprint for genius. Retrieved from: http://www.businessweek.com/magazine/content/05_12/b3925608.htm Jaruzelski, B. & Mainardi, C. (2011, April 4). The world 's 10 most innovative companies, and how they do it. Forbes.com, 2. Retrieved from http://www.forbes.com/2011/04/04/10-top-innovative-companies-apple-google -leadership-managing-how.html Mintzberg, H., Lampel, J., Quinn, J. B., & Goshal, S. (2003). The strategy process: Concepts, contexts, cases (4th ed.). Upper Saddle River: Prentice Hall. Pearce, J. A., & Robinson, R. B. (2011). Strategic management. Formulation, implementation, and control (12th ed.). Upper Saddle River: Prentice Hall World Trade Organization. (2013). Retrieved from http://www.wto.org/ Yoffie, B. D., and Kim, R.., (2010). Apple Inc. in 2010. Harvard business case. Harvard Business School Publishing