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apple
Individual Case Study: Apple Inc.
9.20.13

Apple, arguably the most valuable company in the world, from the perspective of market capitalization, has a unique business model and compelling strategy that allows the company to flourish regardless of competition, economic hard times, and changing societal trends. A top pick among consumers, Apple is undoubtedly a powerhouse in the electronic, software, and entertainment industries all of which are venues by which Apple has grown, developed, and prospered over the years. Looking into Apple as a brand there are obvious factors that help Apple to stand out amongst the crowd and even lead it, let’s take a look.
Apple Inc. (NASDAQ: AAPL) is one of the Top 20 Innovators of The Innovation Index, and the number one Innovator in the world. Innovation Index Group, Inc. has a BUY recommendation for Apple with Q4, 2008 price target of $235 to $250.

Analysts were expecting Apple to earn $1.07 on revenue of $6.96 billion - earnings growth of 23% and revenue growth of 32% year over year.

How many iPods will Apple sell in the quarter? How many iPhones? Will Apple announce the new iPhone availability today? How about the growth of Mac sales?

Last quarter which is normally Apple's best quarter owing to the holiday season, "Apple shipped 2,319,000 Macintosh® computers, representing 44 percent unit growth and 47 percent revenue growth over the year-ago quarter. The Company sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the year-ago quarter. Quarterly iPhone™ sales were 2,315,000."

For the first quarter of 2007 (one year ago quarter), Apple "shipped 1,517,000 Macintosh® computers and 10,549,000 iPods during the quarter, representing 36 percent growth in Macs and 24 percent growth in iPods over the year-ago quarter." Apple iPhone was not shipping yet.

If Apple were to grow at least 15% year over year, Apple should ship at least 1,744,000 new

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