ethos
Appeals to Ethos
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
"The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle."
"If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation."
"You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."
"Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
"He is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him."
"Based on the dozens of archaeological expeditions I’ve made all over the world, I am confident that those potsherds are Mesopotamian in origin."
"If my age doesn’t convince you that my opinion matters, at least consider that I am your grandfather and I love you dearly."
"Doctors all over the world recommend this type of treatment."
"If you’re still unsure, please consider that my advanced degree and field work speak for themselves."
Appeals to Pathos
"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"
"I’m not just invested in this community – I love every building, every business, every hard-working member of this town."
"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
"Where would we be without this tradition? Ever since our
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
"The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle."
"If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation."
"You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."
"Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
"He is a forensics and ballistics expert for the federal government – if anyone’s qualified to determine the murder weapon, it’s him."
"Based on the dozens of archaeological expeditions I’ve made all over the world, I am confident that those potsherds are Mesopotamian in origin."
"If my age doesn’t convince you that my opinion matters, at least consider that I am your grandfather and I love you dearly."
"Doctors all over the world recommend this type of treatment."
"If you’re still unsure, please consider that my advanced degree and field work speak for themselves."
Appeals to Pathos
"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"
"I’m not just invested in this community – I love every building, every business, every hard-working member of this town."
"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
"Where would we be without this tradition? Ever since our