The Importance Of Ethos
Ethos is the credibility, character, and/or the trustworthiness of a source. Referring to the speech of an author, ethos is an author’s perspective. An author would use ethos to show that he/she is credible and if their work is worth the time to read it. The best ways to improve one's Ethos is by choosing appropriate language, using appropriate level of vocabulary for the audience, provide why your work should be considered by stating what your qualifications are, using proper grammar, and by being fair and unbiased.