coca cola marketing plan
Marketing Plan:
Coca-Cola
By group 2:
Andy S.N
Bima P.B.
Gendhis I.B.
Narita S.
Marketing Plan Outline
I. Paper Outline 2
II. Executive Summary 3
III. Company Background 4
IV. Customer Analysis 6
V. SWOT analysis 8
VI. Competitor analysis 10
VII. Marketing Strategy 11
VIII. Conclusion 14
IX. Bibliography 15
I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola have more than 400 brands that appeal to many different people all throughout the world. They are able to fulfill the satisfaction needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of people from all races, genders, and ages. Coca Cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing Coca Cola is an obvious and easily known by all people. The popularity of Coca Cola has increase very recognizable company. It is well known worldwide and its branding is persistently earned by Coca Cola exceeds all other beverage corporations and these funds would over the years. Is still rising to this day, and will continue into the future. The finances show vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola that show the superiority to that of competitors, ranging from promotional techniques to corporate structure. Some of these aspects include, positioning, marketing mix strategy, and implementation plan. These aspects place Coca Cola greater to competitors, originating Coca Cola to aspire higher objectives and missions. It is the mission at Coca Cola to refresh and completely satisfy the world and it is the vision to make a bottle of Coca Cola available within arms’ reach of very person all around worldwide.
Coca-Cola
By group 2:
Andy S.N
Bima P.B.
Gendhis I.B.
Narita S.
Marketing Plan Outline
I. Paper Outline 2
II. Executive Summary 3
III. Company Background 4
IV. Customer Analysis 6
V. SWOT analysis 8
VI. Competitor analysis 10
VII. Marketing Strategy 11
VIII. Conclusion 14
IX. Bibliography 15
I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola have more than 400 brands that appeal to many different people all throughout the world. They are able to fulfill the satisfaction needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of people from all races, genders, and ages. Coca Cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing Coca Cola is an obvious and easily known by all people. The popularity of Coca Cola has increase very recognizable company. It is well known worldwide and its branding is persistently earned by Coca Cola exceeds all other beverage corporations and these funds would over the years. Is still rising to this day, and will continue into the future. The finances show vital in the future of Coca Cola as it allows for the promotion of many other products. Many aspects of Coca Cola that show the superiority to that of competitors, ranging from promotional techniques to corporate structure. Some of these aspects include, positioning, marketing mix strategy, and implementation plan. These aspects place Coca Cola greater to competitors, originating Coca Cola to aspire higher objectives and missions. It is the mission at Coca Cola to refresh and completely satisfy the world and it is the vision to make a bottle of Coca Cola available within arms’ reach of very person all around worldwide.
References: Coca Cola SWOT analysis 2013 | Strategic Management Insight. (n.d.). Retrieved April 17, 2013, from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html Coca-Cola - 2011 Year In Review - Operating Groups. (n.d.). Retrieved April 16, 2013, from http://www.coca-colacompany.com/annual-review/2011/operating-groups.html Coca-Cola Consumption Per Capita Across The World. (n.d.). Retrieved April 16, 2013, from http://www.prosebeforehos.com/image-of-the-day/10/13/cocacola-consumption-per-capita/ Curd, M. (n.d.). Marketing Plan: Coca-Cola in 2015. Retrieved April 16, 2013, from http://www.assignmentsbox.co.uk/wp-content/uploads/2011/10/The-Coca-Cola-Company-Marketing-Strategy.pdf Executive Summary. (n.d.). Retrieved April 17, 2013, from http://coca-cola-remodel.tripod.com/id11.html soft drink consumption - Google Search. (n.d.). Retrieved April 17, 2013, from https://www.google.com/search?q=soft+drink+consumption&client=firefox-a&hs=23e&rls=org.mozilla:id:official&tbm=isch&tbo=u&source=univ&sa=X&ei=vhVuUbXoJInrrAek_oDABg&ved=0CDMQsAQ&biw=1024&bih=632