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Coca Cola Marketing

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Coca Cola Marketing
I. INTRODUCTION

(Coca Cola Christmas (Image) 2011) (Coca Cola (Image) 2011)

Coca Cola uncropped (Image) 2011)

In my assignment, I am asked to do research and collect enough information on any organization that I want to do. I have chosen “The Coca Cola Company” because I am a big fan of Coke(.

After I have done research and collected everything I need from the organization, In task 1, I have to write a essay of 400 words, discussing how Coca Cola’s objective relates to their current market position and how they will do about to maintain their position.

The essay will include their market position, strategies, growth potential, and my conclusions and observations.

In task 2, based on my findings during research of Coca Cola’s current position, I have to develop a new mission statement in 50 words that includes 3 objectives for growth for Coca Cola that is different from their mission statement.

In task 3, I have to describe Coca Cola’s product selection in 100 words.

I will do enough research to complete each task.

After the completion of my assignment, I will know more about how Coca Cola’s objective relates to their present market position, and how they plan to uphold their present position.

(MPLN2111-Assignment 1)

II. Task 1

An Essay About How Coca Cola Company’s Objective Relates to Their Present Market Position and how they plan To Uphold Their Present Position.

Coca Cola (Coca Cola logo 2 (Image) 2011)

Coca Cola…………the most renowned soft drink in the whole wide world.

The marketing position of Coca Cola throughout the world is the nr 1 leading company in the supplying, producing and marketing of soft drinks and syrups, and that is the reason why they enjoy 59% of the largest market share. If we look at the market potential in the world for a company dealing in soft drinks, we can see that there is a great


Bibliography: Coca Cola Christmas (Image) 2011. Retrieved March 5, 2011, from http://www.google.co.za/imgres?imgurl=http://1.bp.blogspot.com/_pZ29ZOXcK3Q/TP0Clk4M_5I/AAAAAAAACO8/gzmqdalmpAs/s1600/coca-cola-christmas-.jpg&imgrefurl=http://eclecticbanana.blogspot.com/2010/12/christmas-coke.html&usg=__e1UaiG3JtWXqkdefUoYOjx9LOtI=&h=768&w=1024&sz=56&hl=en&start=38&zoom=1&tbnid=b8_ehBr56dNDYM:&tbnh=164&tbnw=213&ei=1gpyTb-xNYet8gPrxKSvCA&prev=/images%3Fq%3Dcoca%2Bcola%26hl%3Den%26sa%3DG%26biw%3D1752%26bih%3D808%26gbv%3D2%26tbs%3Disch:10%2C485&itbs=1&biw=1752&bih=808&iact=rc&dur=210&oei=fgpyTaWYO4ySswaQipmIDg&page=2&ndsp=37&ved=1t:429,r:9,s:38&tx=114&ty=25 Coca Cola Company 2011. Retrieved March 5, 2011, from http://www.thecoca-colacompany.com/index.html Coca Cola (Image) 2011. Retrieved March 5, 2011, from http://www.google.co.za/imgres?imgurl=http://www.infobarrel.com/media/image/280.gif&imgrefurl=http://www.infobarrel.com/The_History_of_the_Coca_Cola_Bottle&usg=__72URsL529EeOI2-YasIUhUb2IDM=&h=413&w=1181&sz=111&hl=en&start=0&zoom=1&tbnid=a6ooWxz0gnfccM:&tbnh=72&tbnw=206&ei=fgpyTaWYO4ySswaQipmIDg&prev=/images%3Fq%3Dcoca%2Bcola%26hl%3Den%26sa%3DG%26biw%3D1752%26bih%3D808%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=rc&dur=220&oei=fgpyTaWYO4ySswaQipmIDg&page=1&ndsp=38&ved=1t:429,r:1,s:0&tx=139&ty=68 Coca Cola logo 2 (Image) 2011. Retrieved March 5, 2011, from http://www.google.co.za/imgres?imgurl=http://simplyzesty.com/wp-content/uploads//2010/02/coca-cola-logo2-300x299.jpg&imgrefurl=http://www.simplyzesty.com/brands/excellent-coca-cola-social-media-strategy-presentation/&usg=__NW62_dXX9iJNejncKT4NbvnZj2Q=&h=299&w=300&sz=31&hl=en&start=0&zoom=1&tbnid=b-NMUIkbdwzcpM:&tbnh=150&tbnw=151&ei=fgpyTaWYO4ySswaQipmIDg&prev=/images%3Fq%3Dcoca%2Bcola%26hl%3Den%26sa%3DG%26biw%3D1752%26bih%3D808%26gbv%3D2%26tbs%3Disch:1&itbs=1&iact=rc&dur=100&oei=fgpyTaWYO4ySswaQipmIDg&page=1&ndsp=38&ved=1t:429,r:0,s:0&tx=77&ty=89 Coca Cola uncropped (Image) 2011. Retrieved March 5, 2011, from http://www.google.co.za/imgres?imgurl=http://www.cocacolasabco.com/Content/uploads/Image/58/cocacola_uncropped.jpg&imgrefurl=http://www.cocacolasabco.com/Product.aspx/Show&usg=__WLsbamajBoO9DFBza90GmEXdn_4=&h=498&w=267&sz=29&hl=en&start=109&zoom=1&tbnid=bwKIlEzn8GxaHM:&tbnh=159&tbnw=106&ei=dAtyTY_MNdGs8QONxZWvCA&prev=/images%3Fq%3Dcoca%2Bcola%26hl%3Den%26sa%3DG%26biw%3D1752%26bih%3D808%26gbv%3D2%26tbs%3Disch:10%2C2052&itbs=1&iact=hc&vpx=494&vpy=406&dur=1380&hovh=307&hovw=164&tx=90&ty=161&oei=fgpyTaWYO4ySswaQipmIDg&page=4&ndsp=36&ved=1t:429,r:20,s:109&biw=1752&bih=808 Mission statement of Coca Cola Company 2011. Retrieved March 5, 2011, from http://www.thecoca-colacompany.com/index.html Products of Coca Cola Company 2011. Retrieved March 5, 2011, from http://www.thecoca-colacompany.com/index.html
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