coca cola marketing strategies
A study on Market Segmentation Model
Of
““Fit Cans”
Data provided here is not absolute…its only for reference
CONTENTS
Chapter 1- A THEOROTICAL FRAME WORK
1.1 MARKETING MANAGEMENT
1.2 TOPIC RELATED CONCEPTS
Chapter2- METHODOLOGY OF STUDY 2.1 NEED OF THE STUDY 2.2 OBJECTIVES OF STUDY 2.3 SCOPE OF THE STUDY 2.4 SIGNIFICANCE OF STUDY 2.5 RESEARCH METHODOLOGY 2.6 SAMPLING PLAN
CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE
CHAPTER-4 ANALYSES OF DATA
CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION
5.1 FINDINGS 5.2 SUGGESTIONS 5.4 CONCLUSION
CHAPTER - 1
THEORITICAL FRAMEWORK
1.1MARKETING MANAGEMENT
Marketing is about meeting needs of target markets profitably.
The key to professional marketing is to
Of
““Fit Cans”
Data provided here is not absolute…its only for reference
CONTENTS
Chapter 1- A THEOROTICAL FRAME WORK
1.1 MARKETING MANAGEMENT
1.2 TOPIC RELATED CONCEPTS
Chapter2- METHODOLOGY OF STUDY 2.1 NEED OF THE STUDY 2.2 OBJECTIVES OF STUDY 2.3 SCOPE OF THE STUDY 2.4 SIGNIFICANCE OF STUDY 2.5 RESEARCH METHODOLOGY 2.6 SAMPLING PLAN
CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE
CHAPTER-4 ANALYSES OF DATA
CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION
5.1 FINDINGS 5.2 SUGGESTIONS 5.4 CONCLUSION
CHAPTER - 1
THEORITICAL FRAMEWORK
1.1MARKETING MANAGEMENT
Marketing is about meeting needs of target markets profitably.
The key to professional marketing is to
Bibliography: B. Bellur and Berkman (1987), “Readings in Marketing Management” Himalaya Publishing House, New Delhi, First Edition. D. Gupta and Rajan Nair (2002), “Marketing Management” Sultan Chand & Sons, New Delhi, Seventh EditionPhilip Kotler (2009), “Marketing Management” Prentice Hall of India, New Delhi, Eleventh Edition. E