Marketing plan of coca cola 2015
Marketing Plan:
Coca-Cola in 2015
Matt Curd
Matt Curd
Page 1
Marketing Plan
Purpose:
In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for
2015.’
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States.
Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and
PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2.
The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3
The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world.
Mission:
Taken from thecoca-colacompany.com
Everything we do is inspired by our enduring mission:
•
•
•
To Refresh the World... in body, mind, and spirit.
To Inspire Moments of Optimism... through our brands and our actions.
To Create Value and Make a Difference... everywhere we engage.
Coca-Cola’s product is the concentrate; this is sold to various licensed Coca-Cola bottling companies around the world. The bottlers, who have contracts with the company, produce the finished product as we know it, in cans and bottles, combining the concentrate with filtered water and sweeteners.
The bottlers sell, distribute and merchandise Coca-Cola in cans and bottles to different outlets such
Coca-Cola in 2015
Matt Curd
Matt Curd
Page 1
Marketing Plan
Purpose:
In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for
2015.’
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States.
Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and
PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2.
The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3
The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world.
Mission:
Taken from thecoca-colacompany.com
Everything we do is inspired by our enduring mission:
•
•
•
To Refresh the World... in body, mind, and spirit.
To Inspire Moments of Optimism... through our brands and our actions.
To Create Value and Make a Difference... everywhere we engage.
Coca-Cola’s product is the concentrate; this is sold to various licensed Coca-Cola bottling companies around the world. The bottlers, who have contracts with the company, produce the finished product as we know it, in cans and bottles, combining the concentrate with filtered water and sweeteners.
The bottlers sell, distribute and merchandise Coca-Cola in cans and bottles to different outlets such