Coca Cola Case Study
Corporate Citizenship and the Community what is what is
Coca-Cola and citizenship
For more than a century, The Coca-Cola Company has used its resources to benefit the global community and to demonstrate its leadership to such an extent that the Coca-Cola name has become synonymous with good corporate citizenship. According to a survey carried out by Fortune Magazine, Coca-Cola is the most admired company in the USA. The Company believes that it is important to give something back to the communities in which it does business. This philosophy, grounded in the Company’s value system, is a key part of the corporate culture. An organisation’s culture is the way in which it does things - its culture defines what Coca-Cola considers to be important and what the company stands for. The culture will be reflected in everything the organisation does. You should be able to get a feel for the way that Coca-Cola has a strong commitment to the wider community through every aspect of the way the Company operates e.g. the way in which it sponsors sporting activities or its commitment to recycling and minimum use of scarce resources etc. Philanthropy is a central part of the Coca-Cola culture and contributes to one of the Company’s strongest assets public goodwill.
corporate citizenship? Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community. John F. Kennedy, the celebrated American President, set out the nature of what this relationship could be in his inaugural Presidential address when he said:
The intelligent organisation today will take these issues seriously and will seek to design careful, flexible, comprehensive strategies to guide their decisions. Organisations such as The Coca-Cola Company therefore have established strategies for corporate citizenship. Coca-Cola’s strategy recognises that the well-being of communities is inextricably linked to the well-being of
Coca-Cola and citizenship
For more than a century, The Coca-Cola Company has used its resources to benefit the global community and to demonstrate its leadership to such an extent that the Coca-Cola name has become synonymous with good corporate citizenship. According to a survey carried out by Fortune Magazine, Coca-Cola is the most admired company in the USA. The Company believes that it is important to give something back to the communities in which it does business. This philosophy, grounded in the Company’s value system, is a key part of the corporate culture. An organisation’s culture is the way in which it does things - its culture defines what Coca-Cola considers to be important and what the company stands for. The culture will be reflected in everything the organisation does. You should be able to get a feel for the way that Coca-Cola has a strong commitment to the wider community through every aspect of the way the Company operates e.g. the way in which it sponsors sporting activities or its commitment to recycling and minimum use of scarce resources etc. Philanthropy is a central part of the Coca-Cola culture and contributes to one of the Company’s strongest assets public goodwill.
corporate citizenship? Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community. John F. Kennedy, the celebrated American President, set out the nature of what this relationship could be in his inaugural Presidential address when he said:
The intelligent organisation today will take these issues seriously and will seek to design careful, flexible, comprehensive strategies to guide their decisions. Organisations such as The Coca-Cola Company therefore have established strategies for corporate citizenship. Coca-Cola’s strategy recognises that the well-being of communities is inextricably linked to the well-being of