Preview

Case Study Of Jones Soda Company

Good Essays
Open Document
Open Document
714 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study Of Jones Soda Company
STEP 1:
I – IDENTIFY the Problem and Set Priorities (Step 1)
Here at Coca-Cola, we have recently be awarded the contract to serve our fine products exclusively at Qwest Stadium, home the Seattle Seahawks. Prior to our acquisition of this contract, Jones Soda a Seattle based company had the rights to sell their product at Qwest Stadium. Over the past three years, they have built a very loyal fan base for Seattle residences. Our company has a well established reputation for quality products, however we must strive hard to win back the loyal customers. How to get Coca-Cola to win over the loyalty of Jones Soda followers here at Qwest Stadium? What makes Jones Soda so loyal? What steps do we need to take to be successful?

Priorities:
1. Establishing …show more content…
This locally owned Soda Company is in tuned and established with this community, they’re known for being very environmentally friendly, local, and socially responsible and a small business pioneer. Coca-Cola is the largest soda brand world-wide, and the third most valued business in the world today. Working on a global scale, we provide more than just a product. We need to inform these customers of what Coca-Cola is all about. Coca-Cola has a wealth of information at our disposal, advertisement, promotional information and the company’s standards has made this Coca-Cola a household name and reputation as the biggest soft drink manufacturer in the …show more content…
For the past three years, this organization has utilized a local owned business Jones Soda that has a strong following from the residence of Seattle area. We are major cooperate company, trying to compete in a market that is pro small business. To achieve the goals outlined above, we need to promote our business, our product, who we are, and what we can provide to the great people of Seattle and the Seahawk nation. Advertise through local media, social media, and support local businesses and charities. Coca-Cola has our Coca-Cola Journey program that can help benefit our business by letting consumers know who we are, what were about and where we are going. Use these as part of our marketing and in the information kiosks throughout Qwest Stadium and together as partnering companies we can strive to win over the harden local
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Jones Soda Company
    • 2061 Words
    • 9 Pages

    Jones Soda Company

    Over the past two years, Jones Soda Company has successfully acquired strategic alliances with various companies in order to provide deeper and more diverse market exposure. Some of these companies include Barnes & Noble, Panera Bread, and Starbucks. Since Jones does not deal in multimillion dollar advertising campaigns, this is their best way to promote their brand. By offering their wide assortment of beverages in stores and restaurants, Jones has been able to sell more to the consumer than would be at all possible on their own. In order to best continue on this route to success, the current recommendation is to acquire a strategic alliance with Applebee’s.…

    • 2061 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Map the Supply Chain Paper
    • 813 Words
    • 3 Pages

    Map the Supply Chain Paper

    The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.…

    • 813 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Final Week 6 Team Marketing Plan III
    • 3117 Words
    • 13 Pages

    Final Week 6 Team Marketing Plan III

    The Coca-Cola Company is the industry leader in selling soft drinks. Its brand is easily recognized and well established. A well designed integrated communication marketing plan is critical to the success of the launch of Coca-Cola…

    • 3117 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca Cola 10 K Report Analysis
    • 711 Words
    • 3 Pages

    Coca Cola 10 K Report Analysis

    Coca Cola prides itself on being the world’s largest manufacturer, distributor and marketer of non-alcoholic beverages worldwide.[6] Although it usually acts as a distributor, it plans to take a more controlling interest in bottling operations in the future.[7] Coca Cola engages in significant marketing expenditures to keep its brand image strong.[8] Coca Cola discusses its four strategies for success: “driving global beverage leadership, accelerating innovation, leveraging balanced geographic portfolio, leading the Coca Cola system for growth.”[9] Some risks and challenges that Coca Cola has to face is adverse health warnings against the company, maintaining superb water quality for its beverages, staying competitive, and being socially responsible.[10]…

    • 711 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coca Cola Case Study
    • 1918 Words
    • 8 Pages

    Coca Cola Case Study

    On August 2003, Coca Cola India faced a sales drop due to pesticides residues issue brought by a non-government organization called CSE (Center for Science and Environment). This report aims at covering the case study from the Corporate Communication 5th Edition by Paul A. Argenti ‘s book page 284-299 (Case 10-1). These papers will include the case questions with answers, to analyze the key problems that Coke India should focus and how well-prepared was them in dealing with the crisis, as well as the key constituents and communication strategies that Coke India must do to endure the problem along with the conclusion of whether they have avoided the crisis or vice versa. The conclusion of study and references will also be inserted at the end of paper.…

    • 1918 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Coca: the Coca-cola Company and Job Satisfaction
    • 461 Words
    • 2 Pages

    Coca: the Coca-cola Company and Job Satisfaction

    1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities, its brands and its people?…

    • 461 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Coke vs Pepsi
    • 334 Words
    • 1 Page

    Coke vs Pepsi

    Coca-Cola has been the dominant beverage company in the cola market for a large number of years. Their popularity has soared making them an easily recognizable brand with an image that almost sells it self, literally. Coca-Cola hasn’t always had the best of luck in the history of their existence, whether it be issues with their bottling facilities or having to deal with competition taking away their huge lead in market share. This case is about the war between Coca-Cola and Pepsi.…

    • 334 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    A Report on the Customer Care Strategy of Coca-Cola
    • 993 Words
    • 4 Pages

    A Report on the Customer Care Strategy of Coca-Cola

    The Coca-Cola Company is one of the largest soft drink companies in the world, with more than 500 beverage brands which provide cool drinks for people in the world every day. In addition to coke, the Coca-Cola Company has 12 brands which are value over $12, including Sprite and the Fender, Coke zero, and Georgia coffee. Coca-Cola is the world's largest soft drink, fruit juice, fruit juice drinks, tea and ready-to-drink coffee suppliers in the world. Through the global large distribution system, there are more than 200 countries consumers enjoy more than 1.6 billion cup of Coca-Cola product daily.…

    • 993 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Misuse of Ipads
    • 1734 Words
    • 7 Pages

    Misuse of Ipads

    The Coca-Cola is one of the most popular and recognizable brands in the world. According to the social surveys, Americans associate “Coca-Cola” with the spirit of patriotism and as a reminder of a traditional American values and the lifestyle (Slater, 2000, p. 202). Coca-Cola being a brand with few decades’ history has a strong organizational culture and well-defined, structured mission and vision directions. On the of official webpage of the company it is said that…

    • 1734 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    Needs Assessment
    • 922 Words
    • 4 Pages

    Needs Assessment

    Every organization at some point must design a training and development program to make sure that the managers and employees get the skills that it would take to perform their job. In order to design a training and development program, the organization must conduct a need assessment. “Need assessment is the process used to determine if training is necessary; it also is the first step in the Instructional System Design model (Raymond A. Noe).” In order a training need assessment to be conducted, the training manager need to know the organization goals and objective, must know the jobs and its related tasks that need to be learned, must know the skills and competencies that are needed to perform the job, and also must know who will need to be trained. The need assessment has three levels of analysis such as organization analysis, individual analysis, and task analysis. Through this paper, there will be some discussion on the three levels of analysis and Pepsi’s training need assessment.…

    • 922 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Pepsico Case Study
    • 2050 Words
    • 9 Pages

    Pepsico Case Study

    * This case was a Runner-up in the 2012 oikos Global Case Writing Competition (Corporate Sustainability track), organized by oikos International, Switzerland.…

    • 2050 Words
    • 9 Pages
    Better Essays
    Read More
  • Good Essays

    Coca Cola Vending Machines Case Study
    • 886 Words
    • 4 Pages

    Coca Cola Vending Machines Case Study

    Coca Cola Co., the world’s largest beverage company is facing a public relation nightmare which can ultimately put their brand image at stake. Their Chairman and CEO, Ivan Ivester, abruptly announced the introduction of interactive vending technology which will lower the price of coke during off-peak buying time and increase the price during very hot weather conditions, Ivester virtually confirmed the vending machines will be introduced to the market soon. The core problem is not if the vending machine should be brought to market but WHEN and what the public relations/marketing strategy should be in the midst of the current media scrutiny to rebuild loyalty with avid coke drinkers and Coke’s image.…

    • 886 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Coca-Cola. Motivation Process
    • 287 Words
    • 2 Pages

    Coca-Cola. Motivation Process

    Thirst acts as a drive that¶s motivates consumers to take action to quench their thirst.Therefore Coca Cola has made it an integral part of their operations to include strongcampaigns that increase both motivation and involvement with their product. An example of this can be seen when the Coca Cola Company held a ³Fire Passing´ activity that consistedof passing the fire of the Olympic Games in preparation of the Beijing 2008 Olympic Games.This type of motivational tactic enhanced the involvement of consumers and actually created an environment that suggested that Coca Cola wants to be part of their lives. Thistype of involvement appeals to consumers and increases their favorability towards CocaCola. It can also lead to consumers being motivated to purchases Coca Cola as well ascreate brand…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Coca Cola Case Study
    • 1024 Words
    • 5 Pages

    Coca Cola Case Study

    This essay depend on the case study ‘water, water, everywhere’ to analysis Coca cola Amitil’ brand Mount Franklin bottled water’s major market segment, and justify the reason of why this is the prime target segment for Mount Franklin. Coca-cola Amatil’s brand Mount Franklin is the number-one brand of bottled water in Australia. An effective market segment can be a reason of that. ‘A market segment consists of a group of customers who share a similar set of needs and wants’ (Kotler, Keller & Burton, 2009). 04). Segmentation helps organisations to manage diverse customer needs by identifying homogenous market segments (Dibb & Simkin, 2010). In this essay, I will analyse Mount Franklin major market segment follow by the major segmentation variables-geographic, demographic, psychographic, and behavioural segmentation (Kotler, Keller & Burton, 2009).…

    • 1024 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Coca Cola Case Study
    • 654 Words
    • 3 Pages

    Coca Cola Case Study

    Problems and Background In the factory of Coca-Cola Beverages Ltd. several sorts of popular soft drinks are produced, such as Coca-Cola Light, Fanta or Sprite. The circulation of these goods is very fast. After being in stock in the warehouse for a short time, they are soon delivered to consumers and are replaced by recently produced items. In the finished goods warehouse, stocks of 250 different products on 40000 pallets occupy 10001200 storage spaces. For the company, accurate and up-to-date information on the inventory is of primary importance, so daily, weekly and monthly inventories are taken of the products. In order to guarantee accuracy, the same stocks are checked several times by different inventory taking ’teams’. The results gained by applying this method, are compared during the process, consequently, the inventory system can guarantee accurate results. This work used to be carried out at Coca-Cola Hungary Ltd. by using Symbol PDT3100 terminals, but their production and component supply had been finished definitively, and a new device had to be found to replace them. Since the company had been fully satisfied with Motorola MC70 devices in other fields, the application of these modern, multi-functional PDAs seemed to be a good solution for this purpose as well.…

    • 654 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics