Coca-Cola Vs Koke Case Study
In the case of Coca-Cola Company v. Koke Company of America, Coca-Cola claimed trademark infringement and unfair competition due to Koke’s use of the words “Koke” and “Dope” in its competitor sodas. By this point in time, Coca-Cola’s sodas were becoming a household name, and you could find Coke in nearly every home and business. Coke had become a very popular term, and was commonly linked to the soda, despite its typical representation of cocaine. Coca-Cola argued that Koke was too similar and led to consumer confusion. In the end of the legal dispute, the courts agreed. Especially during a time of radio advertisements and word-of-mouth discussions, the spelling differences between Coke and Koke could not be distinguished verbally. The courts