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Cellbazaar, Burgeoning Mobile Marketplace of Bangladesh

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Cellbazaar, Burgeoning Mobile Marketplace of Bangladesh
CellBazaar, Burgeoning Mobile Marketplace of Bangladesh

Abstract

CellBazaar, MIT Media Lab project, is the biggest mobile based online marketplace in Bangladesh. It is nothing but a platform that contains the information of its customers who are willing to sell their products or services and buyers or people at large go through that information posted by the sellers to search out the product serve their interest best. Cellbazaar is in service industry as well as in IT industry. The main goal of providing service of this organization is to provide error free services to the customer and to fulfill that goal all the activities are run in the organization.

Section One: Introduction

CellBazaar, often called the Mobile Craigslist of Bangladesh, has provided a martketplace to buy and sell goods and service to Bangladeshis for three and a half years now. Since then, the service has grown and has now user base of just under 4 million. Cell Bazaar processes 1000 posts/day, and founder Kamal Qadir was chosen by the World Economic Forum as a Young Global Leader in 2009. It started its operation in June 2006 that allows people to buy and sell over mobile phones. Nearly 23 million Grameenphone users can buy any agricultural product, such as rice, fish, or chicken, as well as large-scale purchases like an apartment, land, or car, and consumer goods such as a television or refrigerator. People can also offer services, like tutoring, house rent etc. The service is run by the customers: they post items for sale, delete items after they are sold, adjust prices if items fail to sell, and do much more besides. Initially started working in mobile phone platform now it has entered into the Web platform to reach the global audience.

Section Two: Overview of Cellbazaar in Bangladesh

2.1 Idea Generation

Kamal Quadir, Bangladeshi by born, originally designed CellBazaar at MIT as a graduate student. In developing countries, the limits on



References: 1. Qadir K. & Mohaiemen N., “Cellbazar: A Market in your Packet”, innovation/mobile world congress, 2009, pp.59-71 2

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