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Feasibility of Vodafone in Pakistan

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Feasibility of Vodafone in Pakistan
Telecom Industry
After mergers and acquisitions, the top mobile companies are: Egypt-based Mobilink has 32 %market share with 32.3 million subscribers. Norway-based Telenor has 24% market share with 20.893 million users. Ufone, associated with the Pakistan Telecom Company Ltd (PTCL), managed and partly owned by UAE-based Etisalat, has 19.5 million users. UAE-based Al-Warid has 16.9 million users. China-based Zong has 6.7 million users.
According to the latest reports, the number of mobile phone users has exceeded 99 million in fiscal 2010, a five per cent jump on yearly basis. http://tribune.com.pk/story/40007/mobile-phone-users-cross-99m-mark/ http://telecomnewspk.com/2010/03/telecom-subscribers-down-2-2-million-subscribers-jan-2010-stats/
The summary of the growth in the revenues over the years is as follows

http://teletimesinternational.com/images/teletimes_sep_2010.pdf
The graph below depicts teledensity growth which encompasses the cellular mobile, local loop and the wireless local loop.

The total teledensity of the country reached 63.5% in December 2009, which was 62.1% in June 2009. During the first two quarters of FY 2009-10, the overall teledensity increased by about 1.8%. source: http://voicendata.ciol.com/content/vnd100_2010vol-II/110070528.asp
Since the inception of cellular mobiles in the Pakistan, the industry has witnessed a rocketing increase in the mobile density in the early years, with the amount leveling in the recent past. This is reflective of not only the high revenues and rapid growth in the initial years but also of the resulting stiff competition and market saturation.

Cellular Company | Aug 09 | Sept. 09 | Oct 09 | Nov 09 | Dec 09 | Mobilink | 29,840,415 | 30,046,050 | 30,275,979 | 30,480,398 | 30,800,354 | Ufone | 19,607,299 | 19,104,594 | 18,329,967 | 18,361,072 | 18,510,175 | Zong | 6,556,697 | 6,629,761 | 6,752,031 | 6,869,174 | 6,920,234 | Instaphone | 3,575 | 1,073 | 1,073 | 1,073 | 1,073 | Telenor |



Bibliography: 1. Telenor Group. Telenor Pakistan. Telenor. [Online] Telenor, March 31, 2010. [Cited: December 2, 2010.] http://www.telenor.com/en/investor-relations/company-facts/business-description/telenor-pakistan. 2. Zong CMPK. China Mobile Pakistan. zong.com.pk. [Online] Zong Pakistan, 2010. http://www.zong.com.pk/aboutus_cmpak.html. 3. Khan, Muhammad Junaid. Zong Acquired 51% Shares in Telenor Pakistan. ProPakistan.com. [Online] ProPakistan, Aug 9, 2009. [Cited: Dec 2, 2010.] http://www.pro-pakistan.com/2009/08/13/zong-acquired-51-shares-in-telenor-pakistan/. 4. Express News. Chian Mobile will Built Solar Energy Stations. Express News. [Online] Express news, August 18, 2009. [Cited: December 2, 2010.] http://www.express.com.pk/epaper/PoPupwindow.aspx?newsID=1100694869&Issue=NP_KHI&Date=20090818. 5. Telenor Pakistan. Vision and Values. Telenor Pakistan. [Online] Telenor, 2010. [Cited: December 2, 2010.] http://www.telenor.com.pk/about/visionValues.php. 6. Welocme to capital Markets Day 2005. Johnson, Tore. Norway : Telenor, 2005.

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