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Behavior Change Campaigns

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Behavior Change Campaigns
When thinking about the government conducting behavior change campaigns in the United States, the Executive branch has the most influence in conducting these campaigns. Firstly, the goal of a behavior change campaign is to shape the minds of particular group, or individuals that it's directed towards, meaning the government must effectively control growing problems that we face as a society so that the particular causes and effects of this issues can be address in the best way possible. Therefore, being able to reach an ultimate goal in an efficient manner. For example, childhood obesity has been a huge problem that has recently surfaced, in 2008 a study was conducted by the government to measure the severity of this particular problem. The

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