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The Carl's Jr.: Persuasive Tactics

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The Carl's Jr.: Persuasive Tactics
Persuasive Tactics
Thesis: The Carl’s Jr. commercial uses three different propaganda techniques to promote a cranberry, apple, walnut, chicken salad.

Topic Sentence: First of all, Carl’s Jr. uses glittering generalities to market salads.

Topic Sentence: In addition, the advertisement uses the transfer method to lure consumers into purchasing their food.

Topic Sentence: Most importantly, the testimonial tactic in the Carl’s Jr. commercial entices viewers with a well known person.

Conclusion: In short, The Carl’s Jr. commercial uses propaganda mechanisms such as glittering generalities, transfer, and testimonial to persuade an audience.

Persuasive Tactics
What is propaganda? Propaganda is information that can be misleading or …show more content…
uses glittering generalities to market salads. The glittering generalities method are appealing ideas or words that intrigue the viewer; therefore, stimulating a positive emotional response from the audience. Once the viewer has associated the glittering generalities to his beliefs and values, he is now convinced to consume certain product. To begin with, the Carl’s Jr. commercial , starts with a phrase of neat freak. Then, as the commercial advances the first spokesperson surrounds the chicken salad with lavish words such as clean, crisp, and tasty. Next, towards the end of the commercial, the second announcer uses the phrase “who said a salad can’t be hot.” Finally, at the end of the commercial, the grilled chicken salad is surrounded with words such as premium and …show more content…
The testimonial technique uses a respected person of power or a highly known celebrity to endorse a product. The purpose of the mechanism is to convince the audience that such product is good enough for the respected person then it should be fine for the average person to consume. In the Carl’s Jr. commercial, Kim Kardashian states she “enjoys eating the clean, crisp, and tasty salad.” Then the commercial goes on showing Kim Kardashian eat pieces of grilled chicken and stating “the best things in life are messy” while dropping salad dressing on herself. Finally, Kim Kardashian ends the commercial with her in a bathtub filled with bubbles, eating salad, and stating “it is fun to get
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