AT & T's Controversation
Great job highlighting AT&T’s sponsorship activation at the NCAA Final Four. AT&T is at the champion level of the NCAA sponsorship program. The champion level of the NCAA sponsorship is the highest level of sponsorship in the organization. AT&T shares the champion level with Coke and Capital One.
Given AT&T’s efforts to reach a diverse audience, AT&T is the presenting sponsor of the AT&T Block Party. AT&T Block Party is part of a three-day concert series that takes place during the Final Four. A-list entertainment such as Fall out Boy and Panic at the Disco are showcased as part of the championship concert series. As the presenting sponsor, AT&T brands the event from the stage to activations within the concert area that draws approximately
Given AT&T’s efforts to reach a diverse audience, AT&T is the presenting sponsor of the AT&T Block Party. AT&T Block Party is part of a three-day concert series that takes place during the Final Four. A-list entertainment such as Fall out Boy and Panic at the Disco are showcased as part of the championship concert series. As the presenting sponsor, AT&T brands the event from the stage to activations within the concert area that draws approximately