Preview

Time Warner

Good Essays
Open Document
Open Document
740 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Time Warner
Who Owns the Media?
1. Each of these media companies has a variety of media holdings but may concentrate on one kind (books, movies, television, print) over another. Compare and contrast their holdings. Does any company seem to have "cornered the market" in a given area? Time Warner: Television and Movies Disney: Movies, television, books Viacom: Television and Movies Fox NewsCorp: television, books, print, and movies
The similarities of all these companies are that they all provide entertainment media to America. They are the primary source of entertainment today. They all own the majority of the most watched channels; Time Warner has holdings with Warner Brothers and HBO. Disney is its very own brand from television shows to
…show more content…
Time Warner and Viacom are looking more to attract the younger generation; those ages 16 to 29. Disney primary target market is children from 3 to 12. Disney movies and shows are more geared toward this age group more than any other. For Fox NewsCorp, they have a different demographic they want to tap into, all of them. They have anything for every age and can appeal to a vast majority of the U.S.
I think that Fox NewsCorp has cornered the market better than any of the other media companies. I say this because they have covered every aspect of media and they target every age group. Fox NewsCorp has something for everyone. They have 20th century Fox Film holdings that produce every type of movie imaginable. Fox has FoxSports that attract the male viewers. They have the news channel that catches the attention of the adult target market and the FX Network is geared toward the young adult generation. Their print holdings are widely read, New York Post and The Wall Street Journal. 2. These companies have penetrated almost every media market in one form or another. Would you consider their vast ownership a media monopoly? Why or why
…show more content…
There is a lack of competition and viable substitute goods. I would not say that these companies are in a media monopoly because now-a-days there are so many other options on television. For instance, if a child does not like the Disney television shows or movies they can tune into Nickelodeon or Cartoon Network. If one does not like Fox they can easily tune into ABC or Espn. We have to remember that because the digital age has become so advance, there are so many different options for everything that not one company can monopolize the media industry.
3. From the companies' standpoints, what is the positive aspect of being so diversified?
The positive aspect of being diversified is that these companies are attracting more than one type of target market. They have the advantage of being the go to place for certain things for more than person in a household. Also I am starting see more cultural diversification from these companies. There are now more Spanish and other language programs for the largely growing Hispanic community. 4. How does media monopoly impact the quality of the news or entertainment that readers, listeners and viewers get, and the variety of voices and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    chapter 3

    • 574 Words
    • 3 Pages

    (b) In which type of competition would each of the following businesses be likely to engage?…

    • 574 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Marketing Mix

    • 1479 Words
    • 6 Pages

    PART A : Identify the key characteristics of their products and services. What is their significance to the market.…

    • 1479 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    Comcast Corporation

    • 447 Words
    • 2 Pages

    Another important aspect of Comcast’s success is the various digital media and ventures that they own. Based on the Columbia Journalism Review, Comcast owns part of Hulu, TiVO, and VeriSign (Columbia, 2013). These three services are very popular and can really benefit Comcast with…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    There are many different media conglomerates around the world and they own many smaller companies or corporations called subsidiaries. Conglomerates are large corporations with multiple media interests. They merge with other companies to form some kind of synergy between them. For example, Disney owns ESPN and ABC; they are not just interested in one aspect of TV and Film. There are also other conglomerates like Sony, Universal, Viacom Universal, and the ITV.…

    • 1616 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Ent 325 Exam 1 Questions

    • 252 Words
    • 2 Pages

    For a well-known company, describe their competitors and evaluate how they stack up against them…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Competitors: Comcast(Universal theme parks and Dreamworks animation studios), NBC, CBS, Paramount, Seaworld, Lego Land, Merlin Entertainment…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    assignment 1

    • 636 Words
    • 3 Pages

    2. Choose a different well-known company that you know of, and describe its direct and indirect competitors. Describe at least 2 direct competitors and 2 indirect competitors. (1-5 sentences. 4.0 points)…

    • 636 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Cm202 Mass Media Analysis

    • 727 Words
    • 3 Pages

    So, the prelude to this assignment was to keep a journal of my interactivity with mass communications for a few days. Sounds easy, right? I guess it might depend on how involved one’s attention is, and I have to be honest and admit that I was done after the first day and a half. I couldn’t even step away from my cable T.V. and my computer long enough to see how much of a media junkie I really am. A friend of mine once told me that “you can’t see the picture when you’re in the picture.” The way in which we have become so inundated with the media is astounding.…

    • 727 Words
    • 3 Pages
    Good Essays
  • Good Essays

    According to David Croteau and William Hoynes, “ the business of media is unique”(Croteau and Hoynes 1). The best way to navigate this complex, unique business of media is to identify to two major models in which it presents itself. The first model, Public Interest Model, concentrates on “promoting active citizenship via information, education, and social integration”. Whereas the second model, Market Model, focuses on generating profits for owners and stockholders (Market Model). The best way to understand the two models is by applying them to a major media conglomerate, for instance Viacom. Although Viacom can identify with both models of media, through the nature of their programming and advertisements, the cultural aspects of the company, and their…

    • 835 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Comcast Case Study

    • 1094 Words
    • 5 Pages

    Looking at Comcast’s macro environment the company is a leader in the media communications industry. According to the January 27, 2017 Industry survey report Comcast controls 22.5% of the market for the media…

    • 1094 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Cars franchise is by no means the exception to the rule. Disney also has the Jonas Brothers,…

    • 759 Words
    • 4 Pages
    Good Essays
  • Good Essays

    1. Do a brief market opportunity analysis for Disney, identifying the majormarkets that Disney has expanded into.…

    • 975 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    3. What does your strategic group map of this industry look like? How attractively is Netflix positioned on the map? Why?…

    • 356 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    After browsing through several top companies, I found The Walt Disney Company to be very most diverse, yet a simple company to research. Their mission statement is "to make people happy." Founded in 1932, Walt Disney has strived to make this company name live up to its mission statement. They believe that in wholesome American values and are fanatical when it comes to consistency and detail, have no cynicisms, and preserve and control the Disney "magic". Founded on the concept of "producing unparalleled entertainment experiences," this company has grown into four major business segments. These segments are interconnected and operate together to gain exposure and growth throughout the world. This corporate conglomerate continues to grow…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Financial Acct

    • 484 Words
    • 2 Pages

    1E) While looking over the three businesses it appears that General Motors is the most…

    • 484 Words
    • 2 Pages
    Good Essays