Nascar's Marketing Strategy
Evaluate NASCAR’s branding strategy in relation to its overall marketing strategy. Could NASCAR have done anything differently to insulate itself against the economic downturn?
NASCAR has been successful in promoting its brand name by integrating a number of marketing initiatives into its strategy that include partnering and co-branding with other businesses and companies. These endeavors included putting various logos on the jumpsuits of the race car driver and on the race care itself from companies that NASCAR had formed a bond or partnership. By doing so, NASCAR has been successful in displaying its unique value to its brand and has been effective in marketing its brand throughout the world (Ferrell & Hartline, 2014, p. 431).
NASCAR has been successful in promoting its brand name by integrating a number of marketing initiatives into its strategy that include partnering and co-branding with other businesses and companies. These endeavors included putting various logos on the jumpsuits of the race car driver and on the race care itself from companies that NASCAR had formed a bond or partnership. By doing so, NASCAR has been successful in displaying its unique value to its brand and has been effective in marketing its brand throughout the world (Ferrell & Hartline, 2014, p. 431).