Red Nose Day Research Paper
Outdoor (May)
• National coverage with digital bulletins in key markets, including Los Angeles, New York, Atlanta, Boston, Chicago, Columbus, Dallas, Dayton, Ft. Wayne, Detroit, Hartford & New Haven, Houston, Indiana, Indianapolis, Miami-Ft. Lauderdale, Minneapolis, Nashville, Nashville, Orlando, Philadelphia, Phoenix, Sacramento, St. Louis and Tampa
Digital (mid-May)
• Presence across key entertainment and lifestyle sites, such as YouTube, Spotify, Pandora, Samsung, TVGuide, People, EW, and Zynga
• Search coverage across desktop and mobile, covering talent and show keywords
CUSTOM CONTENT MARKETING (CCM)
Content
• Piece featuring Julia Roberts interview and host (TBD depending on asset delivery)
• Interview piece with the celebrities who …show more content…
an hour charity telecast
Motivate tune-in amongst American Ninja Warrior and Running Wild with Bear Grylls fans by utilizing owned assets to build awareness of the special one-off celebrity packed episodes o Convert awareness into engagement through fun, shareable, interactive experiences o On day of, emphasize a true “day” that feels ubiquitous and relevant on digital platforms
• Pre-premiere (present – 4/28) o Gain attention and awareness with social promotion across Red Nose Day, NBC Entertainment and show handles o Continuous marketing support on NBC.com and dedicated show page o Leverage fan bases and affinity groups of charity partners, NBC talent, Celebrity Ninja Warrior talent and Running Wild with Bear Grylls talent
• Heavy-up …show more content…
STATION & DISTRIBUTION MARKETING
Red Nose Day will be a priority event, pushed across all station communication platforms to all of NBC’s 240 owned and affiliated stations, the NBC Affiliate Board and all MVPD partners.
On-Air Media Summation
• On-air weight from stations will focus on tune-in leading into the event through the Swap Program and co-op plans
• MVPD partners to leverage their various cross channel, barker and audience channels, as well as other brand campaigns to drive to this event
Digital Media Summation: The Red Nose Actually video, interviews, banners, VOD menus, iGuides, widgets, e-blasts and station entertainment news packages to be delivered through the station’s website banner solution, the What’s on NBC portal and MVPD digital platforms
STB VOD: STB VOD folder open is dependent on cleared content. Ideally will open on 5/11.
Event Marketing, Promotion and PR:
• Working with stations that are in the path of the bi-coastal “Ride-On” Red Nose Day bicycle events on East and West Coasts for coverage and
• National coverage with digital bulletins in key markets, including Los Angeles, New York, Atlanta, Boston, Chicago, Columbus, Dallas, Dayton, Ft. Wayne, Detroit, Hartford & New Haven, Houston, Indiana, Indianapolis, Miami-Ft. Lauderdale, Minneapolis, Nashville, Nashville, Orlando, Philadelphia, Phoenix, Sacramento, St. Louis and Tampa
Digital (mid-May)
• Presence across key entertainment and lifestyle sites, such as YouTube, Spotify, Pandora, Samsung, TVGuide, People, EW, and Zynga
• Search coverage across desktop and mobile, covering talent and show keywords
CUSTOM CONTENT MARKETING (CCM)
Content
• Piece featuring Julia Roberts interview and host (TBD depending on asset delivery)
• Interview piece with the celebrities who …show more content…
an hour charity telecast
Motivate tune-in amongst American Ninja Warrior and Running Wild with Bear Grylls fans by utilizing owned assets to build awareness of the special one-off celebrity packed episodes o Convert awareness into engagement through fun, shareable, interactive experiences o On day of, emphasize a true “day” that feels ubiquitous and relevant on digital platforms
• Pre-premiere (present – 4/28) o Gain attention and awareness with social promotion across Red Nose Day, NBC Entertainment and show handles o Continuous marketing support on NBC.com and dedicated show page o Leverage fan bases and affinity groups of charity partners, NBC talent, Celebrity Ninja Warrior talent and Running Wild with Bear Grylls talent
• Heavy-up …show more content…
STATION & DISTRIBUTION MARKETING
Red Nose Day will be a priority event, pushed across all station communication platforms to all of NBC’s 240 owned and affiliated stations, the NBC Affiliate Board and all MVPD partners.
On-Air Media Summation
• On-air weight from stations will focus on tune-in leading into the event through the Swap Program and co-op plans
• MVPD partners to leverage their various cross channel, barker and audience channels, as well as other brand campaigns to drive to this event
Digital Media Summation: The Red Nose Actually video, interviews, banners, VOD menus, iGuides, widgets, e-blasts and station entertainment news packages to be delivered through the station’s website banner solution, the What’s on NBC portal and MVPD digital platforms
STB VOD: STB VOD folder open is dependent on cleared content. Ideally will open on 5/11.
Event Marketing, Promotion and PR:
• Working with stations that are in the path of the bi-coastal “Ride-On” Red Nose Day bicycle events on East and West Coasts for coverage and