Appendix 13.1. 13.2. 13.3. (A) Model of Brand Loyalty for Generation Y (B) Media Schedule/Plan (C) Media Budget 13.4. (D) Storyboard #1 and #2 for TV Advertisements 13.5. (E) Sample of Print Advertisements 13.6. (F) Sample of Microsite for Meiji’s Yoghurt 2 1. Situation Analysis 1.1. Internal Analysis Financial • Net sales for the past three years (FY 2008 to FY 2010) fluctuating due to the economic crisis in 2009 and the Japan disaster (in million): ¥711‚394‚ ¥704
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emotion with consuming different foods. We are measuring sadness to happiness by giving some people yoghurt and tea‚ and finding out how those foods affect their mood. SAD stands for Seasonal Affective Disorder and is the feeling you show when you are not happy. There are many examples to show for cause and effect relationship between mood and food. In this report I will explain how tea and yoghurt affects your sad mood? Tea contains an ingredient called L-Theanine. L- Theanine is one of the major
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Research Proposal 2011 Skippy Skoop – Research Proposal Due to the growing health food trend in Australia with consumers looking for healthier food options‚ in particular “healthy snacking” (Food Safety Australia 2010)‚ a number of frozen yoghurt companies have begun to enter the Australian market. As this industry is set to become more competitive‚ the new Australian company “Skippy Skoop” wishes to undertake market research to determine the best product concepts to ensure its success into the future
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1 A customer needs yoghurt. The only yoghurt in stock has passed its ‘sell by date’. If the yoghurt is sold there will be income otherwise it will be thrown away which will be a loss for the business. What could be said to the customers? The business needs to be aware that food that is past their sell by date can still be sold. They will have to have a special on the remaining yoghurt stock and put up a notice saying clearly that they are having a sale on the yoghurt. However they will have
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Natureview Case Report Natureview is a thriving yoghurt production company headquartered in Vermont that is seeking to grow revenues to $20 million from $13 million before the end of the next fiscal year. Natureview’s management has decided this increase in revenues could be obtained through three courses of action; moreover‚ these options concern which type of retail channel—either a typical supermarket or natural foods store—Natureview should attempt to sell its product in as well as which type
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Financials 20 Controls 21 Executive Summery A marketing plan is one of the fundamental tools used by a marketer in business ventures. As instructed by the module lecturer‚ a marketing plan is been prepared for the company “Yoghurt Story” assuming that the company introducing fresh juice into their assortment. First and foremost‚ an overall introduction has been given about the company and its major product portfolio. Then the study will be focused into fresh juice sector which
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Do you believe in the power of zodiac signs? Astrology is a field of science observing the effects of the sky or sky phenomena on people. My zodiac sign is called ‘Taurus’. When the characteristics of Taurus people are observed‚ the most leading ones are that they are obstinate‚ interested in any kind of art and exaggeratingly fond of appetites of food. . I am not a constant follower of daily comments of horoscope; however‚ I believe that our lives are partly influenced by the movements of the stars’
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12 April 2010 SECTOR VIEW Developing a taste for dairy Appetite for powdered milk and yoghurt We are POSITIVE on Vietnam’s dairy sector. We expect it to maintain high-growth momentum due to a growing customer base‚ low milk consumption per capita‚ rising disposable income and increasing health awareness among consumers. Distribution networks are expanding and dairy producers are launching aggressive advertising campaigns. Anh Dang (84 8) 3520-2050 - Ext : 8136 Hanh.p.dang@mekongsecurities.comH
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hypermarkets‚ 16 brands and manufacturers‚ and over 32 products. The product categories include cereal‚ bread‚ cooking oil‚ fresh milk‚ soft drinks‚ and even baby diapers and laundry detergents. The featured products include Nestle Bliss‚ Dutch Lady Yoghurt‚ Kellogs Corn Flakes‚ Oreo‚ and Dugro. The website claims 100% independence from the retailers featured on their website‚ with the support of a team of dedicated professionals trying their best to check prices on the customer’s behalf. They
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grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk‚ Dutch Lady Milk Industries’ extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally. DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It
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