COMPANY INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was
Premium Advertising
Problem Statement AirAsia’s attempts to expend its service offering into long-haul flights and gaining additional recognition and market share is consistent with owner Tony Fernades’ company goal; however‚ the strategy changes required to be a successful long-haul airline significantly differ from and conflict with its current resource base (i.e. aircraft types‚ hubs‚ employee skills) and core competencies and capabilities (i.e. cost and efficiency optimization/utilization) as a low-cost carrier
Premium Airline Aircraft Southeast Asia
Upon my investigation on Air Asia’s organization behaviour and culture‚ here are the cultures practiced in this organization number one being determination‚ whereby during a speech at the Sabah International Business Luncheon Talk 2012‚ Fernandes was quoted by the Borneo Post as saying nothing is impossible to achieve as long as there is determination. He turned around an unprofitable and small airline organization with only two airplanes to one that now has a 160-strong fleet of aircraft in only
Premium Culture The Culture
Strategic Management Case study “Air Asia: Flying Low-Cost with High Hope” TengAmnuay Thanat 1. How did AirAsia’s short-‐haul business build its competitive advantage? LCC Value Chain Aircraft fleet Cost Leadership Using the same Airbus A320-‐200 -‐ Lower
Premium Low-cost carrier
price unless they are economy seat. Second article is about Air Asia. Mr. Anthony Fernandes mortgaged his house to bought Air Asia together with friends and inventors. Now he has succeeded in bringing out the big companies. Air Asia is now the region’s largest low-cost operator‚ with a network of 122 routes. “I’ve had a lot more white hair in the process‚ but it has been worth it‚” says Fernandes (2009). From the talk‚ we know how hardworking he is to meet his target. He introduces the
Premium Airline Southeast Asia Malaysia Airlines
Introduction The purpose of this assignment is to apply the concept of microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by this company. Besides that‚ we need to explain type of market structure that this company can be categorizes into and also explain the characteristics of that market structure. By using the annual report from
Premium Airline Low-cost carrier Malaysia Airlines
Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia
Premium Airline Low-cost carrier
an important role in studying and also in other aspects of daily life events. Fernandes and Grady (2008)‚ mentioned that in today’s world a person is in a situation where there is an attempt to remember things other than what is the on-going activity. An example‚ while a person is driving and talking to a passenger‚ a person tried to remember the directions to the friend’s house (Fernandes and Grady‚ 2008). Fernandes and Grady (2008)‚ cited that it is reasonable to look forward to the degree of
Premium
Daniela Ineli Fernandes 57420025 PYC4811 Assignment 1 Unique Assignment No: 657794 Community Psychology looks beyond the individual and focuses on social‚ cultural‚ economic‚ political and environmental influences. It looks at endorsing positive change‚ health and empowerment within communities (SCRA‚ 2015). The Public Health Approach is concerned with the health of communities as a whole and looks at preventing diseases by improving the standards of health (WHO‚ 2015). This assignment will be
Premium Sociology Public health Mental disorder
their backing. Fernandes got his break in 2001 when then Malaysian Prime Minister Dr. Mahathir Mohamad knew about his fantasy to begin an aircraft and prompted him to simply purchase the intensely paying off debtors‚ government-connected AirAsia. Fernandes sold his home and got individual funds to purchase this firm with two old planes and US$11 million worth of obligation. He purchased the organization for one ringgit (around 26 US cents). After he pivoted AirAsia‚ in 2003 Fernandes campaigned Dr
Premium Kuala Lumpur International Airport Malaysia Airlines Force