Analysis Of Air Asia's Organization Behavior And Culture

Upon my investigation on Air Asia’s organization behaviour and culture, here are the cultures practiced in this organization number one being determination, whereby during a speech at the Sabah International Business Luncheon Talk 2012, Fernandes was quoted by the Borneo Post as saying nothing is impossible to achieve as long as there is determination. He turned around an unprofitable and small airline organization with only two airplanes to one that now has a 160-strong fleet of aircraft in only 12 years, this is the behaviour that has made Air Asia reach great heights of success. The second would be do not fear failure, “I don’t care about failing because I do not want to sit down in my older years and say, ‘How come I didn’t try?’ So we …show more content…
Next we look into profitability, with a diverse workforce an organization has a plus point when it comes to marketing, as a diverse workforce can market and sell products & services to a diverse consumer population; marketing is all about understanding the end-consumer and there is no better way of doing it than by recruiting the people you’re trying to sell to. However, there are con’s when it comes to having diversity and cultural difference in an organization, which is conflicts. Confused, threatened or even annoyed are the common feeling felt by individuals with views and backgrounds very different from their own; constructive disagreements can become power struggles and create a bad political atmosphere that hinders project advancements. Disunity is also another factor, whereby with many individuals comes many opinions on how the organization should be managed, hence when a situation emerges there will be difference of opinion when there is no protocol and authority to ensure common …show more content…
Organizations should encourage employees Recognize & welcome cultural differences. This will make them open-minded to alternative views. Next is adapting to new hires instead of enforcing the traditional corporate culture on them. Constant change is a norm, hence an organizations culture needs to adapt to current generation. For example, an incorporation of diverse culture will allow Gen Y, Gen Xers as well as Baby Boomers to work well alongside. Evaluating how diversity affects the organization’s performance in sales, efficiency, and customers gained or lost is also a factor to look into. Organizations should constantly evaluate their diversity initiative to ensure it is not compromising the business